Kristy Busija
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Executive Coach & Talent Management Cosultant

The last year and a half have been challenging for us all.  For those of us not already working remotely, we had to abruptly adapt to a new working environment where we no longer see people face to face.  New hires joined companies, never having met a single colleague in person. Now we are entering the next era of the workforce. Hybrid work environments have left many organizations wondering how to proceed and what to offer employees. At a recent HR Summit, research was shared that debunks some myths about hybrid work environments and sheds some much-needed light on possible paths forward and things to consider when designing this new reality.

1.  All networks are created equal.

The way we work with others is not one-size-fits-all. There are close, cohesive working relationships, usually within teams or groups working towards the same goal. These are called bonding connections.  Then, there are working relationships that bring different groups and perspectives together (bridging connections).  Each of these has a purpose and benefits to how work is accomplished. Bonding relationships increase speed and experimentation, while bridging relationships increase new insights.  When looking at hybrid work, focus interactions on the intent of the network. 

2.  All interactions are created equal.

Which is better:  face to face interactions or virtual interactions?  It depends.  According to research conducted by Robert Cross and Peter Gray, there is a distinction as to when each type of interaction works best. For example, when you need to make decisions, coordinate work, gain approvals or share information, virtual interaction is most effective. When you need to influence, motivate, problem solve, provide feedback/coaching, face to face interactions are more effective.      

3. Connectivity doesn’t impact productivity.

When we were all relegated to the confines of our house and had to work remotely, one thing suffered – connections with our coworkers. Despite being apart, productivity remained the same or was even higher. But we need to understand the impact the loss of connection has had on productivity.  

Research indicates that our satisfaction with the connections we have with others is shown to impact how productive we are able to be. For example, in the US, those who are satisfied with their work connections are 3.2 times more likely to have similar or higher productivity levels. As connections wane because of lack of proximity, there is a risk that over time productivity will decline as well. 

4. Connectivity doesn’t impact culture.

We teach culture, values and norms in training, but the true test of culture is what happens in each shared experience with one another. Culture is formed interaction by interaction; “Culture is caught, not taught,” the common phrase goes. When we work in a hybrid environment, the amount of interaction, unless intentionally created, lessens and culture is in jeopardy.  

What does that all mean for the future of hybrid work?  We need to be flexible and open to new ways or working that we may not yet have thought of. Instead of blanket decisions for everyone, we need to evaluate how work is being done and be intentional on how the environment is structured. We need to provide opportunities to ensure bridging interactions with other critical teams and customers, and bring teams together regularly to build bonding connections.

What's your no. 1 piece of advice for fostering connections at work? Share your answer in the comments to help other Fairygodboss'ers!

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This article was written by a Fairygodboss Contributor.

Kristy is an executive coach and talent management consultant, who is known for helping individuals, teams and organizations unleash their optimal potential, one conversation at a time. What is your Next conversation? Check out Next Conversation Coaching to see how she can help you today.

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