Fairygodboss of the Week: Lindsey Roy
Lindsey Roy, Chief Marketing Officer of Hallmark Cards. Photo Courtesy of Lindsey Roy.
Fairygodboss
In August 2013, Lindsey Roy's life changed forever. After a life-altering accident that left her without a leg, Roy employed her positivity and motivation to become the Chief Marketing Officer of Hallmark Cards. Here's Lindsey's advice on handling the 'positive disruptions' in your life, and her number one career tip.
Fairygodboss of the Week: Lindsey Roy
Chief Marketing Officer, Hallmark Cards
Kansas City, Missouri
Tell us a little about your career. How did you get to where you are now?
I started at Hallmark 17 years ago and quickly became youngest VP in the history of the company. Cards were in my blood. At age 8, I actually designed my own card line and logo. Today, I oversee all marketing, product development and digital and social efforts across Hallmark Greetings.
What is a challenge that you've faced and overcome?
The summer season has people dreaming about summer getaways. But for me, it’s a reminder of a nightmare brought to life. This month marks the 5th anniversary of a life-threatening boating accident that left me without a leg. On August 10, 2013, I was run over by a boat. These injuries left me with an amputated left leg, severely injured right leg, and lacerated right arm. In a matter of seconds, a freak accident changed my life forever. It changed my leadership style and the way I look at life in general. I try to call it a "positive disruption."
Lindsey Roy, the Chief Marketing Officer of Hallmark Cards. Photo Courtesy of Lindsey Roy.
What do you do when you're not working?
I love to share my story. My goal and purpose is to use my experiences in the pursuit of helping others harness the power that lies within their disruption.
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