Integrated Marketing Strategist

Position Description

Integrated Marketing Strategist

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

As USAC (US & CA) Integrated Marketing Strategist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

• Establish, build, and maintain strong relationships with business stakeholders and leadership
• Collaborate and codevelop integrated marketing campaign strategies with global counterparts based on insights, key personas and customer journeys
• Provide expertise and support in the planning and execution of those integrated marketing strategies (i.e. Search, Social, Paid Media, User Experience, Content Marketing, Email marketing, etc.) to drive demand among end users in US and Canada
• Set measurable objectives and key performance indicators based on business needs
• Drive customer-centric thinking for integrated marketing as an advocate for end-user across touchpoints to deliver a relevant and differentiated customer experience
• Assess campaign performance, measure against campaign goals (ROI and KPIs), and lead cross-functional teams to optimize in-field activities via insightful actions and recommendations
• Lead campaign report out presentations to a variety of stakeholders, focusing on campaign learnings, success stories, and recommendations for further impact

Your Skills and Expertise 

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher (completed and verified prior to start)
• Seven (7) combined years of Marketing, Brand, and/or Agency experience in a private, public, government or military environment

Additional qualifications that could help you succeed even further in this role include:

• Excellent communication and interpersonal skills
• Strong problem solving abilities – problematic and resilient
• Ability to deal with high degree of ambiguity, maintain composure, negotiate solutions in challenging situations, and influence decision making
• Results oriented – successful experience using qualitative and quantitative metrics to manage campaigns to drive revenue, conversion, sales, and other marketing goals
• Commitment to continuing professional development
• Experience working with globally distributed and cross-functional teams

Work location:

• Work Your Way Eligible (Employee choice to work remote, on site, or hybrid)

Travel: May include up to 10% domestic

Relocation Assistance: May be authorized

Supporting Your Well-being 

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope. 

Chat with Max

For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.