Director of Sales - Traction




Richmond, VA


Position summary

Director of Sales - Traction

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

In this role you will be responsible for planning and execution for the sales strategy in US Motion Traction in Richmond, Virginia. You will achieve both qualitative and quantitative sales targets for products, systems and/or service in profitable ways. You will lead, develop, and coach the sales organization proactively to exceed the sales targets through high performance in order to ensure high levels of customer satisfaction.

This position reports to

Local President, US Traction

Your responsibilities

  • Creates, plans, and implements sales strategies, and strategic sales and business development initiatives, in alignment with global sales strategy. Achieve sales targets in respect of budget and sales strategy
  • Establishes sales targets and ensure sales achievement, through regular oversight, and definition and implementation of improvement plans as needed
  • Identifies opportunities at existing and potential new customers within defined geographical area, and determines plans for acquisition and allocates resources
  • Coordinates the flow of information for sales activities and transactions, including leads, billings, orders, contracts, etc. and evaluates data to ensure achievement of goals. Monitors and provides reports on market intelligence
  • Supports the development of strong relationships with key customers. Builds and maintains strong relationships with key decision makes. Ensures efficient marketing communications
  • Ensure achievement of sales volume and product mix targets, participates on negotiations of key contracts. Monitors client financial status and reports an changes regarding risk and risk related to contracts
  • Takes ownership of the sales process, and all relevant training and development plans, action and programs
  • Coaches, motivates and develops direct and indirect reports within HR policies

Your background

  • Bachelor degree and 12 of years of technical sales experience OR Associate degree and 14 years of work technical sales experience OR High school diploma and 16 years of technical sales experience required
  • Travel up to 50% required
  • Previous leadership experience required
  • Knowledge of the traction market and industry contacts highly preferred
  • Candidates must already have a work authorization that would permit them to work for ABB in the US


  • Retirement plan
  • Life insurance
  • Disability insurance
  • Healthcare plan
  • Wellbeing program

More about us

ABB Traction is a leader in traction technologies, driving innovation in rail and e-mobility. Our propulsion, auxiliary and energy storage solutions contribute to making transportation more sustainable, while saving energy every day. Our people and culture are the foundation of our success. We all together make the difference for our customers every day. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 https://A.M. - 5:00 https://P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@ Resumes and applications will not be accepted in this manner. #LI-Hybrid

Why you should apply for a job to ABB:

  • We focus on the areas where we can make the biggest impact: reducing carbon emissions, preserving resources and promoting social progress.

  • ABB has flexible work options depending on job compatibility without compromising customer service or impacting colleagues.

  • ABB has launched a gender-neutral global parental leave program granting 12 weeks of paid leave for primary caregivers.