Marketing Research & Sales Data Analyst

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Marketing Research & Sales Data Analyst will be responsible for sizing and analyzing the market, developing a deep understanding of customer segments, quantifying the competitive landscape and providing insights that influence the overall sales and marketing strategy. This role requires an analytical thinker who is comfortable pulling data from disparate sources to uncover opportunities to improve the overall performance of the US Drive Product business. Responsibilities also include identifying and analyzing market trends, CAGR, share and other critical market factors to support strategy development, marketing programs and recommend new opportunities best suited for accelerated revenue growth.

This position reports to

Vice President - Sales & Marketing

Your responsibilities

• Utilize internal sources of insight and information and external market studies to size markets by industrial segment, understand the competitive share, and project segmented growth rates
• Build the requirements for bespoke and off-the-shelf market studies with foresight into what problems these studies will be used to solve. Prepare and socialize key findings with attention to insights that drive strategic decision making, product development and potential business impact
• Act as the point of contact/liaison between US Drive Products and Global Drive Products Business Intelligence in Helsinki, Finland
• Create Power BI reporting that analyzes products, competition, distributors and end users. Analyze POS data to understand segment growth, end user trends and behaviors
• Ability to analyze existing marketing programs for performance, profitability, revenue opportunities and recommend improvements
• Influence, collaborate and partner with teams and leaders across the organization. Participate as ABB representative on market insight/ analysis committees and or conferences within various industry associations. Submit ABB monthly and quarterly reporting to NEMA (National Electrical Manufacturers Association)

Your background

• Bachelor degree with 5 years of related experience OR Associate degree and 7 years of related experience required.
• Experience with some or all of the following required: data visualization tools (Power BI, Tableau, Domo), Salesforce management (Salesforce Einstein), Stats packages (SAS, SPSS, R), Mapping tools (ESRI ARC/GIS).
• Experience in one or several areas of research including sizing and analyzing markets, developing a deep understanding of customer segments, quantifying the competitive landscape and providing insights that influence the overall sales and marketing strategy highly preferred.
• Travel less than 10% required.
• Candidates must already have a work authorization that would permit them to work for ABB in the US.

More about us

ABB Drive Products is a technology leader serving industries, infrastructure and machine builders with world-class drives. With our products, global scale and local presence, we help our customers to improve energy efficiency, productivity and safety. Our people and culture are the foundation of our success. We all together make the difference for our customers every day. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf http://www1.eeoc.gov/employers/poster.cfm. http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected] Resumes and applications will not be accepted in this manner. #LI-Hybrid