Product Marketing Specialist (m/f/d)

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

In this role, you will define, plan and ensure implementation of value-based product specific marketing topics for PLC (programmable logic controllers) products, meeting business targets and aligning with global product strategy.

Your responsibilities

• You will support on planning and ensuring the know-how and best practice sharing for reaching key stakeholders with multiple communication channels, sharing them via external and internal social media channels.
• You will lead the overall activities on marketing content stream for social media within PLC products, connecting with the activities with our key partner divisions.
• Support in formalizing product value proposition and messaging for PLC/Drives product bundles in the strategic target markets with strong focus on selected industries/applications for industrial automation.
• Support in generating new content for digital marketing and web pages.
• Support in generating and maintaining new and current product web pages.
• Support in identifying new customer references and success stories in close collaboration with related local sales units (storytelling approach).
• Evaluating and disseminating customer research, market conditions and studies of competitors.
• You will lead on regular newsletter/update for global sales organization.
• Creating and maintaining product marketing material in collaboration with suppliers.
• Critical to success: develop strong internal and external relationships with ABB sales team, ABB channels, end customers and other ABB businesses field resources with special focus on end customer.

Your background

• Background in Marketing Communications, Technical Journalism, Product Marketing Product Management or Sales and experience in B2B industrial sales considered advantageous.
• Demonstrated experience in development and implementation of marketing strategy.
• Solid university degree in a technical discipline and good understanding of industrial automation, including industrial communication and Programmer Logic Controls would be an advantage.
• Practical experience in the field would be very beneficial.
• Knowledge and experience of OEM and/or distribution business in industrial automation.
• A collaborative, solution-focused approach, with strong interpersonal and multicultural communication skills, as well as relationship-building skills.
• Experiences with web-page design/communication would be beneficial.
• Excellent skills in written and spoken English, other languages are an advantage.

More about us

PLC Products is part of ABB Drive Products, as a technology leader serving industries, infrastructure and machine builders with world-class drives and PLC’s and HMI’s. With our products, global scale and local presence, we help our customers to improve energy efficiency, productivity and safety. Our people and culture are the foundation of our success. We all together make the difference for our customers every day. As a global company, we’re also able to offer international job opportunities. Interested in joining the crew? We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. ABB AG Your contact is: ABB PersonalDirekt +49 (0) 621 381 3500 ABB Data Privacy Statement: https://new.abb.com/privacy-notice/candidate #LI-hybrid