Product Markting Specialist

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Working in the sales team of EL Market US, Electrification (EL) Business Area, you will be working with internal teams to maintain the highest levels of customer satisfaction. You will be responsible to utilize your creative skills and capabilities to design, develop and implement the product marketing, positioning and go to market strategy for our Power Protection product line. This group includes Static Transfer Switches, Power Distribution Units, Uninterruptable Power Supplies, Active Voltage Conditioners and Service Sales for all products listed. You will be accountable for the ownership of the respective product portfolio for marketing and business development activities in the US. You will also lead the communication and messaging of our product value propositions in alignment with ABB’s global product marketing strategy.

This position reports to

Product Marketing Director

Your responsibilities

• Create, plan and ensure the effective implementation of the US go to market product marketing strategy
• Ensure achievement of product marketing targets and budgets through regular oversight, definition and implementation of improvement plans
• Develop and implement annual marketing plans in conjunction with US customer experience and communication teams
• Prepare business plans focused on business development for the Critical Power - Power Protection market
• Coordinate with cross functional and cross division product marketing and sales team members to define appropriate forecasts and plans
• Collect, evaluate and share customer research, market conditions and competitive data with a focus on Data centers, Commercial and Industrial users, contractors and value added resellers
• Collaborate with division Global Product Managers on local standards and installation norms to ensure local product market acceptance
• Lead and manage commercialization efforts of multiple programs, including voice of customer (VOC) and product launches

Your background

• Bachelor's degree is required and minimum 2 to 3 years of experience in Sales, Marketing, Product Management or Product Marketing, preferably in a related Electrical products industry
• Experience with critical power market is highly preferred
• Direct experience selling electrical equipment and/or selling through Electrical/Power Management/Industrial Distributors and Channel partner networks is highly preferred
• Must have experience working comfortably with cross functional teams and operating at a very fast pace, with multiple competing priorities
• Six Sigma or equivalent training in process and quality assurance methodology preferred
• Strong analysis and problem solving skills required
• Must have excellent internal and external communication skills, both written and verbal
• Experience with customer relations via service, visits, relationships, etc preferred
• Ability to perform competitive analysis required
• Your competencies profile should include: Attention and focus on customers and stakeholders, results oriented, market driven thinking, teamwork, systemic thinking and creativity & innovation
• Experience with MS Office required
• Candidates must already have a work authorization that allows them to work for ABB in United States

Benefits

• Retirement plan
• Life insurance
• Disability insurance
• Wellbeing program
• Healthcare plan

More about us

Electrifying the world in a safe, smart and sustainable way, ABB Electrification is a global technology leader in electrical distribution and management from source to socket. As the world’s demand for electricity grows, our 50,000+ employees across 100 countries collaborate with customers and partners to transform how people connect, live and work. We develop innovative products, solutions and digital technologies that enable energy efficiency and a low carbon society across all sectors. By applying global scale with local expertise, we shape and support global trends, deliver excellence for customers and power a sustainable future for society. go.abb/electrification  We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected] Resumes and applications will not be accepted in this manner. #LI-Hybrid