Strategic Marketing Specialist

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

This role supports the marketing and sales activities of commercial, industrial, and utility products in ELIP for the US market, tasked with setting and profitably achieving key targets, and ensuring customer satisfaction. In this role you will be a key contributor in defining and implementing sales and marketing initiatives in line with strategy, while proactively partnering and influencing the marketing and sales team and key stakeholders.

This position reports to

Global Segment Manager

Your responsibilities

• Generating demand in the market to create growth in line with strategy, and providing input to strategy
• Ensuring targets such as margins, cash flow and Net Promoter Score are achieved through oversight and specifying improvement actions
• Implementing a customer-focused attitude, raising awareness of market opportunities, and ensuring appropriate action is taken
• Building and maintaining relationships with customers to ensure satisfaction and developing new customers to generate growth.
• Strengthening customers’ perception of a division that is easy to do business with and being the voice of the customer internally.
• Identifying opportunities to drive marketing and sales in the domestic market, including product launches
• Driving sales efficiency and effectiveness, and ensuring balanced growth through all product lines, product groups and business areas
• Ensuring that agreed service levels are maintained through efficient business and support functions in back-end sales, as well as shared platforms

Your background

• A bachelor’s degree in marketing, business administration or related technical field (engineering, statistics, etc.)
• 8 years of experience in sales and/or marketing with relevant knowledge and experience with engineered products for professional applications.
• Sound knowledge of marketing methods and strategies (product literature, advertising, market research, voice of customer, etc.) to drive demand in commercial and industrial markets
• Experience creating, implementing, and measuring digital marketing campaigns, including tracking and analytics
• A solution-focused approach and strong written and spoken communication skills
• Candidates must already have a work authorization that would permit them to work for ABB in the US

Benefits

• Retirement plan
• Life insurance
• Disability insurance
• Healthcare plan
• Wellbeing program

More about us

ABB Installation Products Division (formerly Thomas&Betts),is the number one manufacturer of electrification products in North America with a 125-year history of providing innovation and customer- focused solutions for connecting and protecting electrical systems, as well as a unique differentiated medium voltage offering. Our products are used all around you, every day – orbiting the earth, working on Mars, on the fastest trains we ride, in the fastest cars of the world, crossing oceans, in factories producing your food, in the tallest buildings of the world, in the most modern hotels and in the walls of your home. With a portfolio of more than 200,000 products marketed under more than 38 premium brand names, our Division offerings are found wherever electricity is used. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf http://www1.eeoc.gov/employers/poster.cfm. http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected] Resumes and applications will not be accepted in this manner.#LI-Hybrid