3477: NA Market Hive - Marketing Activation Management (Marketing Senior Analyst)

Title: 3477: NA Market Hive - Marketing Activation Management (Marketing Senior Analyst)

Workforce:  Corporate Functions – Marketing & Communications (M+C)

About Accenture 
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services — creating tangible value at speed and scale. We are a talent and innovation led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

Together, we’re building something new, something brilliant, something bold with client relationship marketing at Accenture – and we want you to join us.  What others call account-based marketing, we call client relationship marketing.  Day in and day out, we build and broaden relationships with our clients to expand our perception, relevance, brand love, and most of all, help our clients create 360° value.

We believe simplification equals innovation – and for client relationship marketing our vision is simple but profound. We will create intentional client experiences by strategically providing clients with relevant content and experiences, at a volume they can consume, and at a time and place that meets their needs. We will use leading technologies, lead with data and insights, and deliver best in class returns on investment. In doing so, we’ll become our own best credential – inside Accenture and out in the world.

As a team

Accenture Marketing + Communications professionals build a powerful and differentiated global brand—at the corporate, industry, capability and geographic level—the supports the Accenture business strategy, enhances long-term client relationships, inspires employees and candidates and drives profitable growth.

Together with industry teams, business leaders and marketing colleagues, the North America Marketing & Communications Hive partners with marketing sub-function program owners to provide innovative strategy, program management, content development and project execution.

The Hive can be viewed as the marketing arm that swarms priority initiatives and serves as convener, trusted advisor, program implementer and end-to-end results conveyer.

These efforts increase client mindshare, strengthen client relationships and drive growth within specific North America priorities.

Role description

The Marketing Activation Management Analyst will join a collaborative, instructive and supportive environment, working side-by-side with seasoned marketers and supporting North America Marketing & Communications Hive initiatives. This individual will assist the Marketing Activation Management Squad Lead in creating and implementing effective marketing programs, gaining exposure to—and experience with—a variety of industries, stakeholders and marketing disciplines.

Primary responsibilities include:

• Participate in campaign strategy sessions alongside marketing management, serving as strategic advisors and ensuring recommended marketing activities meet project needs

• Collaborate on end-to-end marketing campaigns with leading campaign teams to support day-to-day management of campaigns, project scope, timelines, feedback/approvals and asset development

• Coordinate deployment of marketing activation deliverables with stakeholders, including members of internal marketing to assess and recommend communication opportunities and new marketing approaches to achieve campaign objectives and create greater impact

• Partner with cross-functional teams to develop performance metrics and reporting for ROI

• Conduct team meetings, keeping management informed of project progress and potential issues to create transparency and synchronization across marketing efforts

Qualifications:

• Bachelor’s degree, ideally in Communications, Marketing or Business

Professional skills:

• Writing and oral communication skills, with the ability to present and convey ideas clearly

• Strong project management and problem-solving skills with the ability to meet deadlines in a high-volume, fast-paced environment, and flex to reprioritize tasks due to business demands

• Relationship building skills

• A team player who works well both cross-functionally and collaboratively

• An organized self-starter with attention to detail and excels at time management

• A strong facilitator and proactive planner who isn’t afraid to roll up their sleeves and complete the task at hand, ask probing questions for project clarity and escalate potential roadblocks and issues appropriately

• Team player with great interpersonal and collaboration skills

• Enthusiasm, passion for marketing and a can-do attitude

• Experience with Microsoft Word, PowerPoint and Excel

• Experience with Microsoft Teams or Zoom platforms

• Demonstrated leadership in professional setting; either military or civilian

• Demonstrated teamwork and collaboration in a professional setting; either military or civilian

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in Albany County, NY, California, Colorado, New York City or Washington as set forth below. Information on benefits is here.

Role Location                              Hourly Range

California                                    $26.20 to $63.13

Colorado                                     $26.20 to $54.52

New York - Albany                     $24.28 to $50.48

New York City                           $30.34 to $63.13

Washington                                $27.93 to $58.08

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