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Products Client Group Marketing + Communications Senior Manager
Organization: Corporate Function/Marketing + Communications
Location: San Francisco, San Jose, Los Angeles, Seattle or Phoenix
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
Overview of North America (NA) Marketing + Communications
The North America Marketing + Communications team shapes and activates marketing and communications strategies across the marketing lifecycle that fuel growth for Accenture’s $20B+ North American market (United States and Canada). Its cross-functional team drives category brand positioning in the North American market, curates end-to-end client experiences to drive the local growth agenda, empowers and positions Accenture’s leaders, and engages and inspires the company’s North American people, recruits and alumni. It positions Accenture in the heart of local innovation, business and technology communities and champions programs for equality, inclusion and diversity within Accenture North America and the communities it serves.
YOUR ROLE: Products (PRD) Client Group Marketing + Communications Senior Manager, NA
The Client Group (CG) Marketing Senior Manager strategically works with the Market Unit Client Group Lead to manage the integrated strategy, planning, implementation, and campaign execution within the West Market Unit targeting our clients in Products Client Group. Programs include mixed models of outreach focused on developing and delivering industry-led campaigns aligned with a NA growth priority that create curated buyer journey and include tactics such as direct email, virtual events, location-based workshops, or client-specific strategies activated by a team of Account-based marketers. This includes both leading Industry-led Buyer Journeys (ILBJs) for a priority industry across all NA as well as “spoking” ILBJs from other CG M+Cers who are running relevant programs**.**
Partner with PRD business leaders to understand their sales and revenue targets and translate those goals into marketing strategies.
Activate industry-led campaigns to position Accenture as the leading provider for technology and human innovation services and increase wallet share and footprint in the West across in our PRD client base.
Work closely with CG and MU M+C leads and business leads to curate the end to end client experience and architect focused industry-led buyer-function campaigns to establish and strengthen client relationships.
Builds relationships with internal teams to ensure alignment and full adoption and deployment of global initiatives.
Management and professional development of a team of West market unit-aligned Account-based marketers focused on primary PRD accounts, providing the skills and resources to help them gain traction with key stakeholders to drive sales opportunities
Financial management and KPI reporting for the Client Group against specified goals and measurements including share of voice, sales pipeline, client engagement, etc.
YOUR EXPERIENCE: Basic Qualifications
Bachelor's Degree or higher
Minimum 10 years professional services marketing
Ability to serve as a marketing advisor to key account leadership, directing the right mix of marketing approaches and programs to achieve specific account goals
Demonstrated ability to plan, present, and turnkey marketing program implementation projects, for the market unit or a specific account
Ability to manage ambiguity and quick-turn expectations, agile execution and proven excellence in storytelling and written communications, ability to navigate multiple processes, excellent team-building and people management skills, positive and collaborative work ethic
Strong executive presence
Demonstrated leadership in professional setting; either military or civilian
Demonstrated teamwork and collaboration in a professional setting; either military or civilian
As required by Colorado law under the Equal Pay for Equal Work Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $110,376 - $235,200 and information on benefits offered is here.
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Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection ...