Field Marketing Manager, ABM - USA Virtual/ Work from Home (WFH)

Our story

At Alight, we believe a company's success starts with its people. It's why we're so driven to connect passion with purpose. Our team's expertise in human insights and cloud technology, allows companies and employees around the world to transform and thrive.

With a competitive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Alight is the perfect place to put your passion to work.

Join our team. Because transformation takes a workforce. Learn more at careers.alight.com.

As a Field Marketing Manager, a typical day toinclude the following:

Alight is looking for Field Marketing Manager to join our North America demand generation team. This role is critical in reaching the marketing pipeline goals and targets, aligned to the sales revenue targets. This person will be responsible the demand generation efforts for Alight's Enterprise Accounts solution team, and working cross-functionally with sales and business development to build and execute personalized persona-centric integrated marketing programs to secure opportunities with new prospects and expand business within Alight's account base.

Key areas of responsibility:

• Drive business growth through disruptive marketing strategies including direct marketing, channel marketing, ABM, and digital programs to deliver on the pipeline, bookings, customer experience, and brand outcomes.
• Work with the team to create, execute, and analyze integrated marketing programs that engage and convert key prospect accounts.
• Align and work with various cross functional teams to drive results and execute highly effective integrated campaigns that are aligned to business objectives.
• Partner with sales leadership on defined target setting, planning, and to ensure there is collaboration and clear communication between the teams.
• Measure and analyze marketing campaign results, demand waterfall, marketing vehicles, and vendors, to find ways to improve efficiency and ROI.
• Establish a regular reporting and communication cadence with marketing leadership and sales counterparts.
• Meet or exceed annual targets and growth plans.
• Work with the team to leverage integrated and multi-channel campaign materials to develop and execute measurable demand creation programs that drive market awareness and revenue.
• Interlock with SDR teams and SDR leadership to create a consistent experience from marketing through targeted outbound prospecting campaigns.
• Manage programs to adhere to the marketing budget.
• Support and be an ambassador for Alight's global branding guidelines, best practices and marketing initiatives

Required experience and skills:

• Experience with Target Account Marketing and ABM programs with demonstrable success.
• Prior B2B marketing or business development experience, preferably within the benefits, payroll, and/or HCM space.
• Skills with reporting, analyzing data and uncovering ways to optimize performance.
• Knowledge and experience executing modern marketing channels, including but not limited to virtual events, conferences, webinars, email, direct mail and digital advertising.
• Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas.
• Ability to think strategically, prioritize tasks, and execute with attention to detail.
• Energetic, high performer with a willingness to take initiative and be resourceful.
• Excellent presentation skills and confidence in communicating with senior level sales directors.
• Track record of creating partnerships with sales leaders.
• Strong cross-departmental collaboration skills generating demand as one team.

Education:

Bachelors Degree in Marketing (preferred) or equivalent work experience

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight's employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Our commitment to Diversity and Inclusion

Alight believes diversity should be visible, valued, and sustained throughout the organization. And we're committed to enabling an inclusive culture of belonging that engages all colleagues and grows the diversity of our talent to proudly represent the clients and communities we serve**.**

As an affirmative action employer, we adhere to the principles of equal employment opportunity in the workplace as defined in our diversity policy statement.

Diversity Policy Statement

Alight does not discriminate against anyone based on sex, gender, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in employment qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonableaccommodation/modificationby contacting his/her recruiter.

Authorization to work in the United States

Applicants for employment in the United States must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

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We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Colorado Equal Pay for Equal Work Act Statement. Please note, offers are being determined on an individual basis. Alight takes into consideration the candidate's experience, education, certification/credentials, market data and internal equity. The estimated minimum salary for this role is $69,100.00/year (full-time). In addition to the base salary, this position may be bonus eligible. For specific benefit details, please visit this URL: https://bit.ly/Alight-Benefits

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Alight Solutions is committed to a diverse workforce and is an affirmative action employer.