Creative Strategist

The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.

You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.

Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For more than 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection.

We are the Good Hands. We don’t follow the trends. We set them.

Job Summary:

The Consumer Marketing team at Allstate leads the planning and creative development of marketing communications programs and manages the day-to-day execution of marketing communications tactics that support national, local, agency level and customer one-to-one marketing strategies designed to drive profitable growth and retention for Allstate and their affiliate brands. This role will be expected to work seamlessly across key groups within the Marketing department including the Creative Center of Excellence (in-house agency).

This job contributes to Allstate’s success by leading the translation of broad consumer insights into specific and actionable strategic foundations for our creative work with the goal of shifting consumer perceptions of our brand to drive consideration and growth. The ideal candidate has a strong background in creative strategy and in working closely with cross-functional marketing and creative teams. This job uses a broad set of tools and methodologies to craft customer personas, analyze demographic data and develop powerful creative strategies and briefs. 

Key Responsibilities:

• Work closely with consumer research and product marketing teams to analyze category and consumer data and trends to determine core insights and translate those into actionable strategic platforms to address business needs
• Assist in the development of yearly brand strategy and activation planning to guide creative development across all consumer touchpoints.
• Lead and facilitate the development of an annual messaging and creative calendar to help integrate creative workstreams across teams
• Develop compelling briefs and presentations to inspire the creative development process and guide the review of creative outputs.
• Act as key input in the creative development and execution process to ensure outputs align to overall brand strategy.
• Build trusted relationships and partner closely with internal creative agency and external creative teams to bring strategic insights to life in powerful and emotional creative expressions that meet both the business needs and creative aspirations.
• Examine current strategic planning process and make recommendations for optimization
• Stay up-to-date on current industry trends, competitor news and cultural moments to prompt and inspire the team to bring out-of-the-box solutions to meet key business needs and goals.

Supervisory Responsibilities:

This job does have supervisory duties.

Education and Experience:

• Bachelor’s Degree in related discipline: business, communications, marketing, advertising, sociology or related field
• 15+ years in creative strategy, brand strategy or closely-related fields; experience working in an advertising agency required

Certificates, Licenses, Registrations:

None

Functional Skills:

• Strong presentation and persuasive speaking skills
• Demonstrable excellence in both written and verbal communication
• Passion for great creative work and complex problem solving
• Demonstrable cross-functional collaboration skills and interdisciplinary understanding
• Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities
• Consolidates information from various sources including feedback from others to reach sound decisions
• Challenges the status quo, champions change and influences others to change
• Experience developing proposals and/or analyzing data for both qualitative and quantitative research
• Previous experience presenting to and working with senior leadership

Notes:

The preceding description is not designed to be a complete list of all duties and responsibilities. May be required to perform other related duties as assigned. Regular, predictable attendance is an essential function of this job.

Compensation offered for this role is $122,000.00-$185,000.00 per year and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy. For a full description of Allstate’s benefits, visit allstate.jobs/benefits/

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Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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