Direct Web Optimization Lead Consultant

The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.

You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.

Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For more than 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection.

We are the Good Hands. We don’t follow the trends. We set them.

Job Summary:

The Direct Web Optimization Lead Consultant is responsible for leveraging data and analytics to influence business strategy. This job supports Allstate’s online sales application, focusing on sales metrics, user experiences, and customer journeys. Success in this role includes the ability to product insights through the design and execution of complex analysis and the ability to persuasively advocate a position and build momentum for change.

This role is remote and an individual contributor position.

Key Responsibilities:

• Synthesizes large amount of complex data into testable hypotheses, meaningful conclusions, and actionable recommendations
• Applies different analytical concepts to gain deep understanding of factors influencing funnel conversion and consumer behavior
• Thought leadership; recommends process improvements and influences strategy through compelling written and presented work
• Develops data assets for research and reporting use cases
• Monitors and evaluates projects / business initiatives against key performance indicators (KPIs) and communicates results and recommendations to management
• Develops standards of practice around data retrieval, manipulation, and reporting
• Partners cross-functionally with colleagues across other areas of responsibility such as Product Management, IT, and Finance.

Education and Experience:

• Bachelor’s Degree in Math, Statistics, Finance, Business, Economics, IT or related field or equivalent experience
• 5+ years of data and analytics experience; web analytics experience preferred but not required
• Uses sound decision making capabilities including problem solving approaches, decision frameworks; ability to design and lead complex analysis
• Thrives in a collaborative environment
• Ability to inspire trust and influence management
• Data visualization experience
• Strong written and verbal communication
• Proficient in SQL
• Experience working with Big Data

Additional Desired Functional Skills

• Advanced analytical and problem-solving skills
• Experience in different programming languages such as Python and R
• Proficiency with web analytics tools; preferably Adobe Web Analytics Suite
• Microsoft PowerBI development a plus
• General insurance knowledge a plus

Notes:

The preceding description is not designed to be a complete list of all duties and responsibilities. May be required to perform other related duties as assigned. Regular, predictable attendance is an essential function of this job.

Compensation offered for this role is $82,000.00-$146,125.00 per year and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy. For a full description of Allstate’s benefits, visit allstate.jobs/benefits/

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Allstate generally does not sponsor individuals for employment-based visas for this position.

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