Marketing-Performance Media Strategy - Associate Manager

The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.

You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.

Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For more than 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection.

We are the Good Hands. We don’t follow the trends. We set them.

Job Summary:

The Performance Media team, part of Digital Marketing, is responsible for the planning, execution and optimization of Paid Search (SEM), Lead Aggregators and Affiliate Marketing tactics. The Performance Media Associate Manager, reporting to the Sr. Manager - Head of Performance Media, will be responsible for the strategy, planning, execution, measurement and optimization of performance media campaigns for the assigned lines of business.

Key Responsibilities:

• Develop performance media strategy and plans for assigned lines of business (programs of high complexity and budget)
• Manage execution of campaigns working with media strategists
• Drive strong financial performance of budget under management new business sales and customer lifetime value
• Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance
• Partner with the operations team to develop annual plans and budget forecasting, and proactively manage media budget to variance thresholds
• Ensure campaign tracking/tagging is implemented to capture all necessary data points
• Partner with content strategist to develop high performing creative assets and messaging, and optimize digital experience through A/B and MVT
• Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends
• Build/Lead a high-performance team, drive SMART goal-setting discussions, provide regular performance feedback and proactively conduct development discussions

Supervisory Responsibilities:

This job does have supervisory duties.

Education and Experience:

• Bachelor's Degree or equivalent experience
• 5 or more years of related experience

Certificates, Licenses, Registrations:

• None

Functional Skills:

• Experience leading teams
• Digital Media Buying, particularly performance media such as SEM
• Bid Management Platform experience Google Search Ads 360, Kenshoo, Marin
• Digital Analytics Tool experience Adobe Analytics, Google Analytics, Webtrends, Heap
• Budget Management Forecasting, Financial Reporting and Analysis
• Ability to think strategically and execute at a tactical level equally well
• Ability to influence decision-making in a highly matrix environment
• Strong contract negotiation and vendor management skills
• Advanced organization and project/program management skills
• Advanced communication skills including proficiency in developing and delivering presentations

Notes:

The preceding description is not designed to be a complete list of all duties and responsibilities. May be required to perform other related duties as assigned. Regular, predictable attendance is an essential function of this job.

Compensation offered for this role is $75,000.00 - $130,000.00 per year and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy. For a full description of Allstate’s benefits, visit allstate.jobs/benefits/

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Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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