Associate Director, DTC and HCP Omnichannel Marketing, Cardiovascular (US Remote)

Career Category

Marketing

Job Description

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.

Associate Director, DTC and HCP Omnichannel Marketing, Cardiovascular  (US Remote)

Live

What you will do

Let’s do this. Let’s change the world! In this vital role the Associate Marketing Director for Cardiovascular (Repatha) will not only have a profound impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives the CV patients that can benefit from Repatha treatment.

In this position you will lead, plan and implement the critical DTC and HCP Omnichannel communication strategy and tactics to deliver on the commercial success of Repatha, one of Amgen’s flagship and priority brands. This role will be evolving and evangelizing an in-depth understanding of both HCPs and Patients to shape a cohesive communication plan to strengthen disease state awareness, drive deeper brand engagement and ultimately drive patient acquisition and persistency through one-Cardiovascular and one-Repatha approach.

The Associate Marketing Director will have a team of direct and in-direct reports and is the primary voice of the customers, Patients and HCPs on a large cross functional team that includes internal and external partners.

Specific responsibilities will include:

• Lead insightful, progressive DTC and HCP communications strategy, DSE and branded- in close collaboration with market research and agency partners to uncover deep insights and translate them to customer-compelling, breakthrough creative and messaging that is well integrated across channels.

• Reinvigorating and driving cohesion between Patient and HCP communication through single-minded, one-disease state and one-brand approach- to drive stronger effectiveness and efficiencies, while challenges conventions and seek to set a new standard for customer engagement.

• Co-lead innovative media strategy – oversee planning, placement and measurements/insights across key channels including TV, Digital, Social, Audio, point-of-care, patient education, Search and PR to support an innovation, powerful consumer engagement plan, including identifying and implementing synergies across patients and HCPs.

• Systematically develop and track metrics for customer engagement effectiveness and optimization, while linking to the broader success metrics of the brand.

• Build seamless, lock-step partnership with critical partners including HCP Promo marketing, Patient Access, Corporate Communications, Advocacy, Scientific Communications, Global Commercial Capabilities, and Commercial Data and Analytics to ensure integration and alignment.

• Coordinating and driving focused market research plans to generate insights to validate creative effectiveness (before launch) and optimization (post launch).

• Commercial lead for DTC and HCP Omnichannel- related assets in MAC meetings.

• Productive management of marketing budget.

• Create a strong, inclusive and supportive team culture. Fostering a culture that celebrates and values a team of diverse experiences and backgrounds and elevating team potential through development and coaching.

• Domestic travel up to 20%.

Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative leader with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:

• Strong marketing savvy with a solid grasp of marketing strategy, market research, brand positioning, and tactical plan development.

• Experience leading innovative communication strategy, across HCPs and Patients- across breakthrough content creation and progressive media plan.

• Translating market research into effective communication campaigns or programs.

• Exhibiting passion and empathy to build meaningful experiences with customers by understanding their needs and desires.

• Experience working with advertising agencies to develop and produce engaging creative.

• Experience working with media agencies.

• Strong bias for action and ability to manage multiple priorities in a fast-paced environment.

• Ability to exercise strong judgment and live up to the highest ethical standards.

• Excellent communication skills and self-awareness of leadership style.

• Ability to build productive partnerships and collaborate effectively in a matrix organization.

• Experience marketing directly to customers, with a preference for pharmaceutical or regulated consumer goods or services.

• Demonstrated ability to effectively lead a large team and cross functional partners in aligning to a common vision, and towards the development of individual staff members for improved performance and achievement of career aspirations.

Thrive

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.

The annual base salary range for this opportunity in the https://U.S. is $140,400 - $171,600.

In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.

• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan

• Stock-based long-term incentives

• Award-winning time-off plans and bi-annual company-wide shutdowns

• Flexible work models, including remote work arrangements, where possible

Apply now

for a career that defies imagination

Objects in your future are closer than they appear. Join us.

https://careers.amgen.com

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Salary Range