CDNA_Sr Manager - Media Analytics

cs partner for brand teams, marketing science, and US-based media leadership to define goals, interpret trends, and drive action.

• Guide QBR preparation and delivery from a media measurement perspective, ensuring alignment across campaigns, KPIs, and insights.

• Lead identification of trends, underperformance drivers, and optimization opportunities based on historical campaign data.

• Define and evolve KPI frameworks and performance benchmarks in collaboration with brand and media stakeholders.

• Partner with analytics, marketing, and vendor teams to align on methodologies, data definitions, and reporting expectations.

• Ensure consistency, scalability, and clarity in all performance reporting and media analytics outputs.

• Take accountability for delivery managed by L5 leads; resolve escalations and maintain alignment with US senior managers and global analytics leadership.

Thrive | What you can expect

As we work to develop treatments that take care of others, we also work to care for our teammates' professional and personal growth and well-being.

Basic Qualifications

• Master's or PhD in Analytics, Marketing Science, or related field with 8+ years of analytics experience including 3+ years in a leadership role.

• Extensive experience leading media analytics for HCP and/or consumer marketing campaigns, ideally in life sciences or similarly regulated industries.

• Strong track record of delivery ownership, cross-functional collaboration, and insight generation.

• Proficiency in storytelling using data, backed by tools like Tableau, Excel, PowerPoint, and SQL/Python.

• Excellent stakeholder management and presentation skills, especially with US or global marketing partners.

Preferred Qualifications

• Familiarity with QBR rhythms, KPI frameworks, and marketing performance evaluation in a global pharma setting.

• Experience leading teams supporting campaign analytics or media measurement platforms.

• Knowledge of key channels (TV, display, search, social, endemic) and how they relate to KPIs across the marketing funnel.

• Ability to balance delivery oversight with hands-on thought partnership and team capability development.

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