#200554022_EN-6
to work powerfully for our International (Geo) markets.
Description
The Advertising and Brand lead will synchronize various Marcom teams to support Apple's product launch and sustaining marketing communications for the Apple product families. This position will require close collaboration across multiple functions, including Strategy, Interactive, Channel & Partners Marketing, Apple Retail and Product Marketing teams to drive integrated campaigns. The day to day responsibilities will include: - Lead the communications strategy of advertising campaigns, working with our creative agency and Apple internal teams (Product Marketing, Strategy, Channel, Retail, Interactive and PR) to evaluate recommendations for relevance and effectiveness within the market - Effectively lead all local market launches, sustaining activities, products, and seasonal projects. Act as the key interface between the Worldwide (WW) and local Marcom and Product Marketing (PM) teams - Provide a single point of contact for campaigns from an overall strategy, communications, and assets perspective. This requires representing the local Geo's POVs to WW Marcom counterparts while articulating the global strategy for the broader Geo team - Gather and provide strategic market insights to the WW planning team that ultimately help drive more relevant and impactful communications - Supervise an effective localization process while maintaining Apple's brand positioning. Maintain a consistent tone of voice and look and feel across different touch points - Ensure that all local work created by the agency meets Apple's standards for creative excellence, technical accuracy, integrity of claims, and protection of Apple's intellectual property rights, trademarks, and legal lines
Minimum Qualifications
10+ years of experience in creative agency or global brand experience in a global or regional capacity
Experience in leading creative marketing initiatives, including leading teams
Business level proficiency in Korean and English
Preferred Qualifications