ywriting and creative direction, strong communication and presentation skills, the ability to foster positive collaboration with multi-disciplinary partners, and a deep understanding of creative strategy, user experience concepts, digital platform capabilities in both short- and long-form copywriting.
Description
- Collaborates across the creative department and other teams to concept ideas and co-direct teams to produce quality work - Writes, reviews, and empowers campaigns for the Apple brand and products - Presents work to senior creative staff and Apple executives from other departments - Works across subject areas to integrate strategies and messaging for online, retail, channel, campaigns, events, advertising, social and new mediums of communication - Works with project managers and creative directors to ensure that schedules are accurate and realistic, and that deadlines are met - Support the CD of Art with creative oversight and direction around new product launches, ensuring work maintains Apple writing standards - Review and give feedback of work in back-translation (no knowledge of other languages is required) - Localise US headlines for an Indian audience as needed, ensuring the original messaging and intent are maintained
Minimum Qualifications
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Must provide a creative/copywriting portfolio or work samples.
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12+ years of experience in writing for leading advertising, design firms or branding agencies
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A skilled English writer - you love coming up with a clever, concise headline as much as you enjoy crafting a well-honed paragraph of body copy or a script for a social animation
Preferred Qualifications
- Industry experience concepting, creatively directing, writing copy and producing major marketing, communication or advertising campaigns
- Your work is grounded in original ideas, implemented with outstanding craft and meticulous attention to detail
- Have produced work in multifaceted mediums of advertising, social media, conceptual campaigns, product launches, branding, photography, film and video
- Passionate about excellent writing that is thoughtful, meaningful, provocative at times, clear and inspiring
- You are used to working proactively in a creative and dynamic environment
- Exposure to working for Global brands/campaigns