#200584852_FR
ll advertising, physical and digital environments.
Description
In this role, you will be driving marketing innovation and raising the creative bar with indirect Channel Partners, whilst upholding the integrity of the Apple brand. Key responsibilities include to: - Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner's brands, commercial priorities, market trends and challenges. - Work across the organization to understand both macro and comms trends for Apple product and services. Synthesize findings into insights to drive optimization of future advertising, digital and in-store efforts, internally and externally. - Identify and develop partner strategies and communication plans, including advertising, digital channels and the partner's owned marketing channels in-store and online. - Develop and drive processes, across Apple products and services, to improve the quality and effectiveness of the partner work as well as the efficiency of the path to get there - Collaborate extensively across many teams, internationally and locally, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB's and Enterprise Resellers, and more.
Minimum Qualifications
5+ years of professional experience in marketing, encompassing:
International account management and/or strategy at an advertising agency or in-house marketing communications for a global brand.
Brand communications - from strategy to execution to analysis of results.
Understanding business and product strategy and consumer insights, to build a global communications strategy for partners.
Preferred Qualifications
Experience working in a creative environment.
Ability to delve deep into a partner's business, marketing strategy and consumer insights, to understand challenges and find opportunities.
Deep knowledge of digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey.
Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external partners to drive the work forward.
Passion and eagerness to drive thoughtful strategy, build innovative communication plans and develop great creative and integrated campaigns.
Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a successful team, yet also have the ability to lead.
You can confidently build rapport, credibility and influence across multiple collaborators in a highly matrixed organization.
Bachelor's degree, MBA or advanced business degree.
Additional Requirements
Plus