#200568721-3
irection and oversight of integrated marketing campaigns as well as the strategic marketing efforts required to drive local market opportunities and challenges for the products you lead.
Description
This role requires close collaboration with Advertising, Interactive, Channel, Retail, Partner Communications, as well as Product Marketing and PR teams, and will need to nurture key relationships with Marcom/Marketing Functional Leads, Producers, Sales, Services and Finance organizations in the SEA region. Brand Responsibilities include - Know the competitive landscape, market share data, key challenges, market trends as well as the social/PR sentiment around products that you lead. - You will lead all SEA Marcom localisation work for the products that you lead, ensuring consistency in messaging across all functional deliverables and that overall timelines are met. - You will be a single point of contact for new product launches from an overall process, communications and deliverables perspective, representing SEA's needs with WW Marcom. - Provide briefings on new product launches to both Geo Marcom and Sales teams. - Lead the development of the annual Marketing plan collaborating across all Marcom functions as well as Education, Enterprise, PR, Sales and Finance where relevant. - Develop insight-driven marketing briefs that will inspire the best possible work. - Collaborate with Product Marketing, Sales and Marcom teams to identify and prioritize key marketing challenges and opportunities for the region. - Provide the local and WW teams with regular SEA-specific insights, competitive reviews and market snapshots that could impact briefs and subsequent creative work.
Minimum Qualifications
Bachelors degree in communications, advertising, or related fields.
8-10 years of proven experience in creatively-driven agency (preferred) or client organization, preferred but not limited to the computer, software and internet services industry in SEA region.
Preferred Qualifications