Symantec Product Marketing Lead EMEA

Arrow Electronics, Inc.



Sweden (Remote)


Position summary

and commitment.

Key Responsibilities

Product Strategy: Collaborate with cross-functional teams to define and refine product strategies. Ensure the product roadmap aligns with market needs and customer requirements.

Go-to-Market Planning: Develop and execute go-to-market plans for new products and features. This includes target audience definition, messaging, pricing, and sales strategies.

Market Research: Stay informed about industry trends, competitors, and emerging technologies. Conduct market research to identify opportunities and threats.

Messaging and Positioning: Craft compelling product messaging and positioning that resonates with the target audience. Differentiate Symantec's solutions in a competitive market.

Content Creation: Oversee the creation of marketing collateral, sales tools, and digital content to support product launches and ongoing marketing campaigns.

Sales Enablement: Collaborate with the sales team to provide them with the necessary tools and training to effectively sell Symantec's products.

Analytics and Measurement: Establish key performance indicators (KPIs) and regularly analyse campaign effectiveness. Use data-driven insights to help refine marketing strategies.

Customer Advocacy: Identify and cultivate customer advocates to promote Symantec's products and solutions through case studies, testimonials, and references.

Symantec Evangelist and Keynote Speaker: Represent Symantec & Arrow as an evangelist at industry events and serve as a keynote speaker to promote our solutions and share expertise.

Other duties will include, but are not restricted to the following:

  • Collaborate with Broadcom's product management to understand customer needs and solutions, including future product offerings.

  • Identify buyer personas and their challenges, explaining how our solutions meet their needs.

  • Understand the market and differentiate Symantec from competitors.

  • Create and implement launch and go-to-market plans across Europe with key stakeholders.

  • Articulate and communicate the value of Symantec security solutions to our target audience.

  • Contribute to EMEA's Commercial new business sales strategy.

  • Develop strategic relationships with key prospects and large existing customers.

  • Work closely with all internal departments within Arrow ECS EMEA to achieve financial and business goals.

  • Design and develop sales campaigns to target commercial customer whitespace.

  • Develop sales plays to ensure continued adoption of Symantec products by Commercial customers.


The candidate should as a minimum have the following experience:

  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

  • Minimum of 10 years of experience in product marketing, preferably in the cybersecurity industry.

  • Strong knowledge of cybersecurity solutions and market dynamics.

  • Excellent communication and storytelling skills.

  • Proven ability to develop and execute successful go-to-market strategies.

  • Experience working with cross-functional teams and senior leadership.

  • Analytical mindset with the ability to use data to drive decision-making.

  • Proficiency in marketing software and tools.

  • Industry certifications, such as CISSP or CISM, are a plus.


  • Fluent in English

  • Strong writing and communication skills

  • Strong influencing and negotiation skills

  • Senior relationship building

IE-Ireland - Remote

Time Type:
Full time

Job Category:
Product Management & Supplier Marketing