Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.
ABOUT THIS ROLE
You will work closely with business intelligence to design and deliver customer segmentation that drives incremental revenue and listening across the business. Conceptualise and deliver tests to validate new segmentation and hypotheses, report on findings and next steps. Support a test and learn programme for shopping and listening optimisation across surfaces as well as revenue and listening through a suite of sales, promos and engagement comms. Actively seek new opportunities to drive revenue. You are highly analytical, self-motivated and results-driven with proven ability to conceptualise and deliver new strategies that drive increased revenue. You have experience combining data led approaches with marketing initiatives. You have experience working effectively across a variety of teams to deliver against objectives. This position is open through a 18 months contract.
As a Director, Customer Engagement you will...
Understand business and customer problems and solve for them through new analysis and initiatives.
Create customer segmentation frameworks to inform engagement strategies collaborating with business intelligence and customer engagement teams.
Create a test-driven plan to address segment specific needs with the outcome of driving engagement and revenue and report out on success, learnings and next steps.
Ideate and deliver comms across surfaces and email to validate hypothesis ensuring a clear path for the measurement of tests via standardized tools or custom reporting.
Support a test and learn programme for shopping and listening engagement optimization (surface and comms).
Support a team to drive member optimisation across surfaces and revenue and listening through a suite of sales, promos and engagement comms.
Produce forward looking plans that drive revenue and listening engagement.
Regularly report out on results and progress to the business.
Track and share customer performance metrics and insights to optimize campaign performance and customer experience.
About the team
Child care benefits
Child care subsidies
Unconscious bias training
Remote work policy
At Audible, women are empowered to lead, create and develop their own unique career journey.
We're changing the narrative on storytelling. Audible is a leading producer and provider of original spoken-word entertainment and audiobooks, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and ...