Account Based Marketing Manager DACH

didates based in other parts of Germany.

Responsibilities

• Collaborate with sales on account plans, marketing strategy, tools and customer programs. Identify marketing opportunities to intentionally support business with ABM

• Partner with broader organization of account-based marketers to agree on programmatic campaigns which apply to the dedicated audience

• Plan out account-based marketing plans with clear goals to achieve executive engagement, pipeline and revenue goals, use data and dashboards to inform these strategies and plans

• Develop new and use existing programs, tools and assets designed to showcase Autodesk as a strategic partner to allow customers to get the most value out of our solutions, relationship and services

• Lead the execution of your programs for the dedicated audience on planning, (event) logistics, and onsite management, budget, list management, follow up and reporting

• Navigate the Autodesk organization and use professional networks to identify internal and external resources, partners, and programs that support account engagement

• Employ Autodesk's ABM set of marketing technology tools (i.e. 6sense, Salesforce, Marketo, Folloze, Outreach) to deliver personalized ABM programs

• Review and provide analysis of programmatic Account-Based campaigns and unique account-specific tactics for targeted accounts list.

• Monitor the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency and ROI to inform any adjustments

Minimum Qualifications

• Degree in marketing or related field, or equivalent professional training / experience

• 4+ years of experience in ABM and B2B marketing

• Demonstrated ability to provide strategic input to sales team

• Direct customer-facing experience in enterprise, account-based or field marketing role

• Data-driven and strong analytical skills

• Excellent communication skills in German and English language required

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About Autodesk
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Salary is one part of Autodesk's competitive compensation package. Offers are based on the candidate's experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

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