Growth Marketing Manager, SMB

driven Growth Marketing Manager to join our team and spearhead our demand generation efforts.

Responsibilities

Demand Generation and Growth Marketing Strategy Development

• Develop and execute a comprehensive demand generation strategy for the Growing SMB Vertical (Territory) to support our growth goals

• Ensure strategies align with company goals, integrating with product priorities, sales initiatives, and marketing objectives

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Cross-functional Collaboration**

• Work closely with sales teams to understand their objectives, challenges, and feedback

• Align strategies and campaigns with sales goals to support lead and pipeline generation

• Facilitate sales and marketing alignment by obtaining insights, sharing campaign performance, and adjusting tactics based on sales feedback

• Collaborate with sales and product teams to develop messaging, positioning, and outreach tactics that engage prospects and accelerate pipeline generation

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Campaign Planning and Execution**

• Plan and implement omni-channel campaigns across email, paid channels, and webinars

• Forecast, track, and report on campaign performance

• Run experiments in new channels and test campaign variables to optimize performance

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Lead Generation and Nurture**

• Own omni-channel lead generation programs, partnering closely with our Automation and Operations teams

• Oversee the lead lifecycle from lead creation through sales handoff, including lead generation, timely sales follow-up, and reporting

• Create repeatable, scalable, always-on nurture programs that drive SQLs, meetings, and pipeline

Minimum Qualifications

• Minimum 5 years of experience in growth or demand generation marketing with a strong track record of driving pipeline and revenue

• Experience running broad and tactical ABM programs and partnering closely with Sales

• Strong knowledge of webinars, programmatic display programs, and email campaigns

• Ability to develop and execute marketing strategies and campaigns that align with sales goals

• Excellent analytical, communication, and collaboration skills

• Experience managing campaigns in 6sense

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency
Salary is one part of Autodesk's competitive compensation package. Offers are based on the candidate's experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://https://www.autodesk.com/company/diversity-and-belonging

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