Job Description Summary

Job Description

Be part of something greater!

BD is one of the largest global medical technology companies in the world, and we are Advancing the world of health™ by improving medical discovery, diagnostics, and the delivery of care. We have over 70,000+ employees and a presence in virtually every country around the world to address some of the most significant global health issues.

We are seeking an enthusiastic EMEA Marketing Lead to champion our innovative product for ISC: Intermittent Self-Catheterization, as part of our Homecare team! In this role, you will be responsible for driving regional launch preparation, accelerating post-launch activities, and building on our current portfolio to achieve growth targets. You will work closely with local teams to develop and implement the optimal go-to-market strategy, manage the execution of the ISC marketing plan, ensure product reimbursement and registration information is readily available and completed in a timely manner, and measure all activities to recommend improvements for enhanced commercial effectiveness.

As our EMEA Marketing Lead, you will be a key player in the development of healthcare professional and patient communication strategies, working closely with the MarCom Centre of Excellence to create compelling campaigns across multiple channels. The successfull candidate will lead market research and insights, generate evidence, manage campaigns, build customer relationships, develop go-to-market strategies and tactics, manage pricing, and oversee budget responsibility.

Qualifications:

We are looking for an experienced EMEA Marketing Lead with a Bachelor's degree in marketing, business or a related field. An MBA is preferred. You should have at least 7 years of relevant marketing experience, preferably in the healthcare or medical device industry, and experience in retention marketing and product launches. You should have a strong knowledge of go-to-market strategies, marketing campaigns, and digital marketing, and the ability to manage and lead cross-functional teams to achieve common goals. You should have excellent communication and interpersonal skills, strong analytical and problem-solving skills, and the ability to work in a fast-paced and dynamic environment with changing priorities. Fluency in English is a must, and additional language(s) are a plus.

Key Responsibilities:

• Marketing Planning
• Market Research & Insight
• Campaign Management
• Customer Advocacy & Relationships
• Marketing Communication
• Go-to-Market Strategy & Tactics
• Pricing Management
• Budget Responsibility

Come join our team as our EMEA Marketing Lead Retention – Focus ISC: Intermittent Self-Catheterization and be a part of our innovative Homecare team. Take charge and drive our product portfolio to success in the EMEA region

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

Becton, Dickinson and Company is an Equal Opportunity Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, or any other protected status.

To learn more about BD visit https://jobs.bd.com/

Primary Work Location

GBR Crawley

Additional Locations

BEL Erembodegem - Dorp 86, DEU Karlsruhe, ESP Barcelona, FRA Grenoble, FRA Le Pont-de-Claix Cedex, GBR Winnersh - Eskdale Road

Work Shift