Commercial Marketing Manager - Prestige

Beam Suntory

3

(4)

Gurugram, India

Why you should apply for a job to Beam Suntory:

  • 5/5 in supportive management
  • Ratings are based on anonymous reviews by Fairygodboss members.

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    Position summary

    otion, Point of Sales Materials and People (advocacy) has context menu guidelines for the customer development team.

    Role Responsibilities

    • Builds the channel strategy for the key brands and customers in the Prestige Channel -where to play and how to win-

    • Defines the 6P's guidelines by channel to drive customer execution at point of sales.

    • Secures the budget and aligns the investment against the biggest growth opportunities and key strategic initiatives.

    • Participates actively in the S&OP process to provide input and build plans to close the monthly gaps against the Budget.

    • Participates in the JBP for the key customers to ensure the alignment inside the customer to the brand plans and channel strategies.

    • Works closely with the commercial effectiveness team to ensure the 6P's tracking process and relevant reports to measure the advances on the execution of the plan.

    • Supports the RGM team with periodical ROI and effectiveness evaluation on the key investments in the Prestige channel.

    Additional Responsibilities

    • Engage with senior C level key customers to present the strategic plan of the brands and channels to get customer

    • Works closely with the Regional Commercial Mgrs (RCM), Zonal Sales Mgrs (ZSM) and Brand Marketing team to facilitate the alignment towards the agreed goals.

    • Helps design -mechanics, visual, budget- the distribution plans for the key brand to reach the region /state objectives and support the customer developing team on the implementation.

    • Works closely with the Brand Ambassadors and provide execution updates to the team for necessary actions.

    • Monitors closely the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.

    • Monitors the distribution of POSM across state as per targets, timeliness and territory requirements.

    Qualifications

    • Postgraduate in Business/Management program
    • Articulate, motivational leader that works closely with the sales team and customers
    • 8-10 years overall experience with 4-5 Years of experience in commercial functions (sales, trade) in in Alcobev or relevant industries (FMCG)
    • Experience in commercial marketing is a must. Desirable experience in the Prestige / Luxury business

    Why you should apply for a job to Beam Suntory:

  • 5/5 in supportive management
  • Ratings are based on anonymous reviews by Fairygodboss members.