House of Suntory Ambassador

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

House of Suntory Ambassador  

The following position is open in New South Wales, Australia.

What makes this a great opportunity?

Our Diplomats are the face of the brand to key influencers and interested consumers.  They’re storytellers, guardians, and educators about all the things that make our brands so special.  As a House of Suntory National Ambassador, you’ll be responsible for bringing the magic of Suntory brands and Distilleries to life. Serve as critical in-market liaison to facilitate communication, planning, and execution between Global Brand House and the Australian market. Establish & leverage a network influenced by the Global Brand House, Global Diplomats, Ambassadors & Brand Influencers to maximize our market performance.

Role Responsibilities

Public Relations: (PR)

• Be the face of the House of Suntory (HOS) brands - exhibit expertise and detailed knowledge of  the full HOS portfolio as well as the history and future of the brand, serving as an extension of the distillery in Australia.
• Establishing yourself to be sought after by trade and media influencers for insight on Japanese culture, Beam Suntory’s company and brand history, production techniques and overarching category trends.
• Lead Social media strategy and digital content management with necessary stakeholders.

Education and Training:

• Build, lead and deliver the brand training and education strategy for the business in line with the brand and commercial objectives for both on and off premise channels.  
• Deliver industry-leading educational seminars, engaging consumers, trade, distributors, internal and media. Bring the distillery experience to our market, through education and engaging brand immersive experiences.
• Drink strategy specialist – Keeping up to date with market trends - delivering both global a local and relevant drink strategy with ability to deliver commercial return.

Innovation and new (Sku) product launches:

• Leading brand innovation launches through product introduction and education in focus cities, collaborating with brand and sales teams to achieve distribution and sell-through.
• Creator of local drink strategy – supporting in market trends and needs.
• Brand Launches: Plan and co-manage new brand launches at a local level, including communications with local sales, media, retail and on-premises channels.

Advocacy

• Collaborating with The Blend team on local trade advocacy strategy and event ideation.
• Event co-ordination – Supporting team on event execution.  Creation of Pre and post-event communication driving awareness and attendance, ensuring the delivery of every event to the highest standards.
• Measuring and reporting on the effectiveness of all activations and brand engagement via attendance and measurables.
• Act as the conduit between Global brand house, local and global advocacy team for bartender education materials, merchandise materials, and serving as the local expert.
• Train the trainer and educate the local Ambassadors and sales teams.

Key Accounts ( HALO accounts)

• Lead generation for desirable accounts, working with The Exchange to commercialise

any opportunity

• Relationship management and hyper care as required, with the autonomy to drive decisions.
• Bartender training and educational support.
• Strategy and Execution of consumer events with brand building efforts in the local market to drive strong consumer connections and consumption.
• Input and influence the 1:9:90 list in market.

Insights & Consumer Behaviours

• Deliver market-relevant insights to the brand and advocacy teams, distillery and sales teams to help to further drive the portfolio growth strategy.
• Opportunity to provide regional category expertise and provide input into the national brand strategy.
• Collecting market feedback from consumers & Key account partners on what's working, what's not with in market activations.

​​​​​​​​​​​​​​

Distribution partners:

• Supporting distribution partners CCEP sales teams achieve their commercial Objectives in both on and off premise channels.
• Champion your brand performance across The Exchange

GEMBA

• Regularly conduct trade and retail market visits, checking on relevant​​​​​​​ brand campaigns and activations.
• New account, and lead generation through networking and in market visits.
• Attendance to trade shows, and lifestyle events for inspiration.

Qualifications & Experience

• Industry Professional individual with at least 5 years’ experience in related field with a strong hospitality and/or sales background, 3+ years of experience within the alcohol industry preferred
• Excellent spirits knowledge and a good knowledge of the wine and beer markets
• Genuine passion for Japan with extensive spirit knowledge
• Excellent communicator, both verbal and written
• Experience in budget management
• Time management and analytical capabilities
• A nuanced understanding of the hospitality industry in focus markets
• Possess strong public speaking and presentation skills 
• Key City Travel up to ~30% of time
• This role may require some evening and weekend work as required
• Candidate to be based in Sydney

What Makes This a Great Opportunity?

Beam Suntory is world’s number 3 premium spirits company, Beam Suntory is crafting the Spirits that Stir the World. Owned by Suntory Holdings Limited, Beam Suntory has a dynamic portfolio with unparalleled expertise in whisky, led by Bourbon and Japanese Whisky, and global strength across many key categories including tequila, vodka, cognac, rum and cordials.

This role is a key opportunity to bring innovative solutions to help shape strategic business initiatives through technology.

Mission of Role

Our Diplomats are the face of the brand to key influencers and interested consumers. They’re storytellers, guardians, and educators about all the things that make our brands so special. As a House of Suntory National Ambassador, you’ll be responsible for bringing the magic of Suntory brands and Distilleries to life. Serve as critical in-market liaison to facilitate communication, planning, and execution between Global Brand House and the Australian market. Establish & leverage a network influenced by the Global Brand House, Global Diplomats, Ambassadors & Brand Influencers to maximize our market performance.

Key Role Responsibilities

Public Relations: (PR)

• Be the face of the House of Suntory (HOS) brands - exhibit expertise and detailed knowledge of the full HOS portfolio as well as the history and future of the brand, serving as an extension of the distillery in Australia
• Establishing yourself to be sought after by trade and media influencers for insight on Japanese culture, Beam Suntory’s company and brand history, production techniques and overarching category trends
• Lead Social media strategy and digital content management with necessary stakeholders

Education and Training:

• Build, lead and deliver the brand training and education strategy for the business in line with the brand and commercial objectives for both on and off premise channels
• Deliver industry-leading educational seminars, engaging consumers, trade, distributors, internal and media. Bring the distillery experience to our market, through education and engaging brand immersive experiences
• Drink strategy specialist – Keeping up to date with market trends - delivering both global a local and relevant drink strategy with ability to deliver commercial return

Innovation and new (Sku) product launches:

• Leading brand innovation launches through product introduction and education in focus cities, collaborating with brand and sales teams to achieve distribution and sell-through.
• Creator of local drink strategy – supporting in market trends and needs.
• Brand Launches: Plan and co-manage new brand launches at a local level, including communications with local sales, media, retail and on-premises channels.

Advocacy

• Collaborating with The Blend team on local trade advocacy strategy and event ideation.
• Event co-ordination – Supporting team on event execution. Creation of Pre and post-event communication driving awareness and attendance, ensuring the delivery of every event to the highest standards.
• Measuring and reporting on the effectiveness of all activations and brand engagement via attendance and measurables.
• Act as the conduit between Global brand house, local and global advocacy team for bartender education materials, merchandise materials, and serving as the local expert.
• Train the trainer and educate the local Ambassadors and sales teams.

Key Accounts ( HALO accounts)

• Lead generation for desirable accounts, working with The Exchange to commercialize
• any opportunity
• Relationship management and hyper care as required, with the autonomy to drive decisions.
• Bartender training and educational support
• Strategy and Execution of consumer events with brand building efforts in the local market to drive strong consumer connections and consumption
• Input and influence the 1:9:90 list in market

Insights & Consumer Behaviours

• Deliver market-relevant insights to the brand and advocacy teams, distillery and sales teams to help to further drive the portfolio growth strategy.
• Opportunity to provide regional category expertise and provide input into the national brand strategy
• Collecting market feedback from consumers & Key account partners on what's working, what's not with in market activations

Distribution partners:

• Supporting distribution partners CCEP sales teams achieve their commercial Objectives in both on and off premise channels
• Champion your brand performance across The Exchange

GEMBA

• Regularly conduct trade and retail market visits, checking on relevant brand campaigns and activations
• New account, and lead generation through networking and in market visits
• Attendance to trade shows, and lifestyle events for inspiration

Qualifications & Experience

• Industry Professional individual with at least 5 years’ experience in related field with a strong hospitality and/or sales background, 3+ years of experience within the alcohol industry preferred
• Excellent spirits knowledge and a good knowledge of the wine and beer markets
• Genuine passion for Japan with extensive spirit knowledge
• Excellent communicator, both verbal and written
• Experience in budget management
• Time management and analytical capabilities
• A nuanced understanding of the hospitality industry in focus markets
• Possess strong public speaking and presentation skills
• Key City Travel up to ~30% of time
• This role may require some evening and weekend work as required
• Candidate to be based in Sydney

Behaviours

• Self-starter with passion and ambition
• Solution orientated, result orientated and pragmatic with a flexible and positive can-do approach
• Strong sense of urgency, adventure, and entrepreneurial spirit
• Willingness to take ownership and demonstrate leadership within their areas of responsibility
• Possess a high level of emotional intelligence
• Able to work collaboratively

Beam Suntory Behavioral Competencies

• Entrepreneurial Approach
• Creating Innovative Solutions
• Beating the Competition….Together

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

WE BELIEVE IN EQUAL OPPORTUNITIES

We welcome applications from all members of society irrespective of age, gender identity, disability, sexual orientation, race, religion, or belief. All recruitment and hiring decisions are based on an applicant's skills and experience. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions. Please contact us if you require assistance.

We offer a competitive salary, bonus package and benefits, including an attractive parental leave and flexibility policy. In 2021, we have been recognized by the Human Rights Campaign Foundation as a Best Place to Work for LGBTQ Equality.

https://careers.beamsuntory.com/

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.