Manager, Category Development - Tequila, Mezcal & Japanese Spirits

Beam Suntory



Chicago, IL

Why you should apply for a job to Beam Suntory:

  • 5/5 in supportive management
  • Ratings are based on anonymous reviews by Fairygodboss members.


    Position summary

    act category strategies to be leveraged by field teams as they sell our portfolio in with customers and market key brands to consumers.

    • Cross-functional exposure: Opportunity to collaborate across the organization, including exposure to analytics & insights, channel marketing, brand marketing, and customer solutions teams.

    • Process Improvement: Opportunity to refine and establish optimized ways of working, ensuring our teams can execute with excellence in a consistent and effective manner across channels and categories.

    Role Responsibilities

    As the Manager of Category Development - Tequila, Mezcal, Japanese Spirits, you will play a pivotal role in shaping Beam Suntory's success by providing sales and marketing teams with Tequila, Mezcal, and Japanese spirit strategies and sell stories at the channel level. Reporting directly to the Director of Category Development, you will be responsible for working cross functionally to build a deep category understanding and communicating that understanding across the marketing and sales organizations.

    Location: Based in any of our core offices (San Francisco, Los Angeles, Louisville, Miami, Chicago and New York) with a strong preference for New York or Chicago.

    Role Responsibilities:

    • Develop a comprehensive Tequila, Mezcal, and Japanese spirit strategy aligned with overall business objectives, focusing on driving revenue growth, market share expansion, and increased brand loyalty

    • Analyze syndicated POS data, shopper data, market trends, and additional relevant data to create a deep understanding of the Tequila, Mezcal, and Japanese spirit categories to develop insight-based strategies and sell stories, realizing category growth opportunities

    • Proactively track market, category and competitor trends to identify opportunities in the Tequila, Mezcal, and Japanese spirit space

    • Partner with Shopper Insights team to design and execute customized research studies that deliver insights required to build category understanding and create compelling sell stories

    • Work with Channel Marketing and Brand Marketing teams to understand strategy and goals to incorporate in Tequila, Mezcal, and Japanese spirit sell stories

    • Collaborate with Brand, Channel Marketing and Sales teams to bring insights in to action via RSVP growth levers: Range, Space, Visibility, Price

    • Develop shelf management guidance and planogram recommendations for Tequila, Mezcal, and Japanese Spirits categories.

    • Creation of distribution and assortment guidance for the Tequila, Mezcal, and Japanese Spirits categories

    • Partner with Strategic account teams to share category insights and trends with key retailer partners. Utilize these relationships to help determine long-term innovation pipeline


    • Bachelor's degree in Marketing, Business Administration, or a related field

    • 4+ years of experience in category management, customer solutions, or associated field

    • Strong knowledge of the alcoholic beverages industry and market preferred

    • Experienced in syndicated POS data like Nielsen/Circana

    • Strong knowledge of category management principles and terminology

    • Ability to influence decision makers across the business by being the category expert for Tequila, Mezcal, and Japanese Spirits

    • Experience in planogram principles, creation, and assortment desirable

    • Exceptional technical, analytical, problem solving, and oral/written communication skills

    • Self-starter with ability to identify, create, and lead projects

    • Comfort with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)

    • Ability to sit for prolonged period(s) of time and view computer screen

    The salary range for this role, based in New York, is up to $120k along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset. The range will vary if outside of this location.

    At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.

    Nearest Major Market: Chicago

    Why you should apply for a job to Beam Suntory:

  • 5/5 in supportive management
  • Ratings are based on anonymous reviews by Fairygodboss members.