Senior Manager, Global Social Media Strategy

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Senior Manager, Global Social Media Strategy  

The following position is is open in New York, United States.

What makes this a great opportunity?

Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company, where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation, and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Our newly forming Social Media Center of Excellence serves as a centralized source of knowledge & social media best practices, connecting with our colleagues across roles & functions around the globe. It’s a rare opportunity to be part of a new team established in a legacy business. If the idea of building something new with fellow passionate colleagues is exciting, this dynamic opportunity may be perfect for you!

The Sr. Manager, Global Social will help establish critical social media ecosystem fundamentals & lay the groundwork to transform our organization into a social & digital-first mindset. This role is responsible for supporting the standardization and centralization of social media best practices & championing these throughout the organization. You’ll be able to impact structural recommendations for social media, lead development of playbooks and capability-building materials to upskill our entire organization. The role necessitates attention to detail, rigorous compliance, and project management, but is also a great opportunity to contribute as part of a wider global function.

Role Responsibilities

• Create and update social media best practice playbooks cascading to global, regional & local teams
• Lead social media capability trainings for various audiences & levels across the organization
• Centralize, manage & maintain media platform Business Manager & Ad Account infrastructures
• Directly support key regional and market teams on ad-hoc social media test & learn projects
• Oversee Global & Local Social Media Reporting across the organization & provide updates to leadership team
• Manage social listening tool, setting up reports, assist in gathering insights to drive action
• Partner with the Media Team to create & consolidate paid social media best practice playbooks
• Develop dynamic Global Social Strategies for our corporate handles, Founders & Ambassadors
• Serve as the subject matter expert for brand social project needs, scopes, processes and executional guidance
• Update relevant teams around social advertising policies & restrictions, adapting guidance accordingly
• Partner to develop effective ways of working, integrating social media within the 360 consumer journey
• Support Director, Global Social to establish relationships + Joint Business Partnerships with key social platforms
• Maintain 85%+ global compliance of the IARD Digital Guiding Principles, directly working with teams to achieve
• Identify, contract & onboard new vendors for content creation, UGC, social media platform management, etc.
• Mentor junior team members and colleagues around social media excellence & best practices
• Support the creation of a Global Influencer Playbook, alongside key PR/Communications leads

Qualifications & Experience 

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in social media marketing either at a brand or in an agency
• Deep knowledge & awareness of social media best practices and industry trends
• Strong analytical skills with a deep knowledge of paid/owned/earned social metrics
• Dynamic presentation skills & ability to teach others across different levels of expertise & experience

Salary Range

The salary range for this role is a base salary of $120,000  to $150,000.00 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. Salary range is commensurate with candidate’s location, experience and skillset.

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.