Trade Marketing Manager, SEA

Beam Suntory

3

(4)

Khwaeng Bang Ao, Thailand

Why you should apply for a job to Beam Suntory:

  • 5/5 in supportive management
  • Ratings are based on anonymous reviews by Fairygodboss members.

    #1148113600

    Position summary

    utions when required.

    Promotion Management

    • Develop and execute strategic trade promotions across on- and off-trade channel such as cycle promotions, sampling initiatives, and merchandiser management.

    • Track and measure campaign performance, analyze results, and identify opportunities to optimize ROI.

    • Collaborate with commercial leads to develop Top National Customer-wise plans & Joint Business Plans (JBP) for off-trade, relevant on-trade.

    Lead Excellent Executions

    • Define excellent outlet execution & merchandising standards for different channels.

    • Identify and manage the lighthouse outlets based on defined standards and implement required support.

    • Develop impactful POS materials that drive increased product off-takes and brand awareness.

    Other Responsibilities

    • Manage the Trade Marketing BI budget efficiently to allocate resources effectively.

    • Oversee monthly monitoring and tracking of KPIs for Sales Incentive Plan.

    KEY PERFORMANCE INDICATORS

    QUANTITATIVE

    • National Sales Revenue and OI target achievement

    • Distribution / Coverage by brands

    • On time & in Full execution of Brand inputs into channel

    • Top Customers growth / Customer satisfaction index

    QUALITATIVE

    • Quality of execution of activations in the channel

    • Strong network and relationship with internal stakeholders, key channel partners

    • Customer feedback

    Qualifications

    EXPERIENCE

    • University degree

    • Minimum 6-8 years experiences in multinational FMCG Trade Marketing or Sales

    SKILLS & BEHAVIOURS

    • Strong communicator with the ability to influence in all levels internally, externally and cross-functional
    • Action-based and output-oriented approach towards ambitious targets
    • Demonstrates high levels of adaptability, flexibility with regard to new challenges and the use of new networks and entrepreneurial skills
    • Role models the Suntory Leadership Spirit behaviours - Yatte Minahare, Gemba focused, better together, future orientated, Commitment to growth

    Why you should apply for a job to Beam Suntory:

  • 5/5 in supportive management
  • Ratings are based on anonymous reviews by Fairygodboss members.