Analyst, Marketing Strategy

Description

About this role

About this role

A successful candidate will be responsible for marketing and communications activities across all marketing channels (https://e.g. events, website, email, social, paid media, strategic partner packages) and client segments (DC and DB Pension Schemes, Consultants, OCIO (Fiduciary Management), and Local Authority).

We encourage all candidates to become a student of the market and show an interest in wanting to grow their understanding of the investment market in order to ensure successful positioning and marketing of BlackRock and iShares products.

They will need to be a strong team player as they will work across multiple projects and stakeholders both internal and external. They will also need to ensure compliance of materials in line with local requirements.

The role sits in London within a team of marketers who work on multiple UK client segments. The team works closely with central marketing teams in London and New York, other local marketing teams across EMEA, as well as local agencies.

Key responsibilities

Delivery of the marketing plan in alignment with key parts of our Institutional Client Business

• Work with the ICB Marketing lead to execute on our objectives and strategy for key businesses in alignment with the UK sales targets
• Develop a good understanding of the UK investment market in order to ensure successful positioning and marketing of BlackRock products
• Work closely with Marketing, Sales and Product Strategy teams to help execute engaging marketing campaigns and promote content across various marketing channels such as web, email, social media, paid media, video, print, SEO, podcasts, webinars and in-person events.
• Collaborate with our Sales team and key external partners to execute on multi-year partnership plans.
• Maintain and enhance the ongoing maintenance of campaign websites.
• Lead in execution of product newsletters and video series including building email lists, email creation and working with multiple teams internally to ensure smooth delivery.
• Measurement and reporting – pushing performance to enhance the marketing offering

Support key strategic partnerships across the UK

• Work closely with Sales, Marketing, PR and Compliance to scale distribution through key paid media partnerships and strategic partners
• Leverage each marketing channel to deliver a frictionless client experience that drives engagement through the customer journey

Digital & social Marketing for UK Institutional

• Building CRM programs that leverage best practice lifecycle marketing through systems such as Eloqua, Salesforce or Marketo
• Work closely with Sales and Product to build strong user journeys and maintain site hygenie
• Ability to work with publishing and development teams to develop new website experiences
• Comfort in developing and launching Linkedin campaigns

Support proprietary and third-party events across the UK

Work closely with Sales, Marketing, Events and third-party agencies to deliver best in class events. This may include managing invite and communications, coordinating presentations, stand activity, promotional material, post-event client journey and feedback.

Experience

• Analyst level (at least 2 years’ experience) with proven track record working across marketing channels (especially digital channels) and experience with assisting on campaigns and events.
• Interest in financial markets and eagerness to learn and broaden understanding
• Ability to effectively collaborate as a team-player but also able to work independently.
• Strong communication skills, including an ability to liaise with senior management to implement and communicate strategy and move projects forward in a complex environment.
• Able to operate in a fast-paced environment with flexibility regarding changes in strategy and project plan

Personal skills

• Organised with a great eye for detail and focus on client-oriented delivery.
• Strong communication and networking skills
• Robust ability to prioritize and mange workflow on simultaneous projects
• Able to work independently, yet a team player
• Creative and self-motivated

Development Value:

• Acquire a broad knowledge of the asset management industry by interacting across the BlackRock business
• Gain exposure to an extremely nuanced range of investment products and the services that support them
• Potential to work towards a relevant professional qualification
• Join the world’s leading asset management firm

We offer the candidate a broad range of tasks and responsibilities in a growing and promising area of the finance industry and in a dynamic and open team. If you enjoy putting your ideas into practice in an innovative and performance-oriented culture, we would look forward to hearing from you.

#EarlyCareers

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: https://www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.