Senior Media Strategy Specialist Advertising / Travel Media

or Media Strategy Specialist plays a central role in shaping how Booking.com monetizes its audience beyond the platform. This role is responsible for building and evolving our Offsite and Audience Extension value proposition, ensuring it becomes a scalable, differentiated part of the Booking Ads portfolio.

You will act as the strategic and commercial liaison between Booking.com and our offsite media partners - translating business needs into product opportunities, managing performance and collaboration, and ensuring seamless delivery across campaigns.

You will also serve as the go-to expert for media strategy, supporting Business Development teams in RFP responses, campaign design, and commercial storytelling. Your insights will guide how we position our media capabilities to agencies, advertisers, and partners across EMEA.

Reporting to the Manager Commercial Excellence, this role partners closely with Product Marketing, Ad Ops, Yield, and BD leadership to drive the long-term success of the offsite business and strengthen the commercial sophistication of the Travel Media Network.

Key Responsibilities and Duties:

Offsite and Audience Extension Proposition Development

• Lead the definition and evolution of Booking.com's offsite and audience extension proposition.
  Translate complex technical capabilities (data, targeting, formats, measurement) into compelling commercial narratives and pricing structures.

• Partner with Product Marketing and Commercial Excellence to build value frameworks, rate cards, and pitch materials for sales enablement.

• Identify opportunities to expand audience targeting, measurement, and creative solutions with data-driven partners.

Strategic Partner Management

• Serve as the main commercial point of contact for all offsite and audience extension partners (e.g., Criteo, TTD, MediaMath, or similar).

• Drive quarterly business reviews, monitor performance metrics, and surface improvement opportunities.

• Collaborate with Legal, Finance, and Product to evaluate new vendor partnerships and negotiate commercial terms.

• Represent Booking.com's commercial voice in cross-brand conversations with Priceline and Agoda where offsite synergies exist.

Commercial Support and RFP Leadership

• Support Business Development teams with high-value RFPs, proposal design, and campaign strategy - ensuring commercial, operational, and product alignment.

• Build and maintain a centralized RFP toolkit, including templates, pricing logic, case studies, and storytelling materials.

• Coach BDMs on how to position audience extension and data-driven propositions effectively with agencies and vertical partners.

Media Planning and Data Storytelling

• Lead the creation of multi-channel media plans that combine on-platform and offsite elements for integrated client proposals.

• Work closely with Ad Ops and Yield to model performance and ROI scenarios for advertisers.

• Develop standardized measurement frameworks that connect campaign delivery to business outcomes.
  Translate performance insights into client-ready materials and internal learnings.

Cross-Functional Collaboration

• Partner with Product, Data Science, and Ad Ops to feed commercial requirements into product development.
  Work with Finance and Yield to align offsite pricing models and revenue forecasting.

• Collaborate with Communications and Marketing to evolve how we tell the Booking Ads story externally (case studies, presentations, and industry events).

• Contribute to intercompany alignment with Priceline and Agoda Ads to ensure unified commercial positioning and shared learnings.

Qualifications & Skills:

Experience

• 6-8 years of experience in digital media strategy, audience extension, or programmatic advertising (platform, agency, or publisher side).

• Proven experience developing commercial propositions or go-to-market narratives for digital ad products.
  Experience managing strategic vendor or technology partnerships.

• Familiarity with RFP workflows, media planning, and audience targeting frameworks.

Analytical and strategic

• Strong analytical capabilities with the ability to interpret campaign, pricing, and yield data.

• Deep understanding of programmatic and audience activation ecosystems (DMPs, DSPs, data onboarding, measurement).

• Ability to connect technical capabilities to commercial value and storytelling.

Leadership and influence

• Operates comfortably in a matrix environment, influencing cross-functional and cross-brand stakeholders.

• Excellent communicator and presenter - able to articulate complex ideas simply and persuasively.

• Strong sense of ownership and initiative - self-starter who drives progress without constant direction.

Collaboration and execution

• Skilled collaborator who builds trust with commercial, product, and partner teams.
  Hands-on and pragmatic - equally comfortable in partner meetings, internal workstreams, or building slide decks for BD teams.

Additional Requirements

• Travel requirements: Occasional for partner meetings, conferences, and internal offsites.

• Languages: English (required); additional languages a plus.

Inclusion at Booking.com:

Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn't just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It's a place where you can make your mark and have a real impact in travel and tech."

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process:

• Let's go places together: How we Hire

• This role does not come with relocation assistance.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Key Skills

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.