Expert Senior Associate/ Consultant-Digital Marketing & Personalization

Location:

Paris

Geography:

Europe & The Middle East

Capabilities:

Marketing & sales

Industries:

Technology industries

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital venturesand business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

Digital BCG

BCG has a long history of driving growth by embracing innovation and new ways of thinking. Through DigitalBCG, we bring together a diverse mix of consultants and digital specialists to ensure that we are supporting our clients throughout their digital transformation journeys. We work with our clients to fully understand the impact of digital on their business and set priorities that will transform their vision into value. Whether it be developing new technologies to support their core business, making better use of their data, or pursuing entirely new sources of revenue, our aim is to achieve radical improvements in productivity, flexibility, and speed. We are innovating how our clients are using artificial intelligence, robotic process automation, internet of things, personalization, blockchain technologies, and more to gain competitive advantage.

DigitalBCG encompasses a broad set of data, digital, and technology capabilities from BCG consulting teams and practices, along with our business units such as BCG Digital Ventures, BCG Platinion, and BCG GAMMA.

Practice Area Profile

BCG's Marketing, Sales & Pricing Practice leverages deep customer insight and a powerful arsenal of data, tools & analytics to inspire revolutionary thinking in all aspects of marketing, sales and pricing. With low risk and high returns, we help digitally transform how clients go to market and generate significant value. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion. We seek to be leading-edge, and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: 1 MSP Catalyst (our flagship software platform), Pricing advantagement Centers, 2 Center for Customer Insight, Google partnership and joint Digital Academy, and Customer Analytics solutions. The MSP is at the forefront of 3 DigitalBCG, driving digital go-to-market transformation, and offering our clients leading-edge solutions on 4 Personalization, 5 Digital Marketing, 6 Next Generation Sales and Customer Journeys. We are consistently rated as having the deepest commercial consulting capabilities of any consulting firm. And, we have broad experience across both B2B and B2C sectors, and across the globe. References Visible links 1. https://www.bcg.com/capabilities/marketing-sales/catalyst/default.aspx 2. https://www.bcg.com/capabilities/marketing-sales/center-customer-insight/default.aspx 3. https://www.bcg.com/en-us/digital-bcg/overview.aspx 4. https://www.bcg.com/en-us/capabilities/marketing-sales/personalization.aspx 5. https://www.bcg.com/en-us/capabilities/marketing-sales/digital-marketing.aspx 6. https://www.bcg.com/en-us/capabilities/marketing-sales/next-generation-sales.aspx

What You'll Do

Our Experts in Personalization & Digital Marketing provide deep expertise and insights to our clients and help bridge the gap to meet future customer demands. You will significantly contribute to the development of our digital expertise. You will work on all aspects of Personalization & Digital Marketing topics including for example:

Digital strategy and new business models

E-commerce or marketplace performances

Organization and transformation around digital and customer experience activities

Design innovative digital media / CRM campaigns with clients / agencies from end-to-end (creatives, audiences, tools set-up, live optimization, A/B tests..)

Redefine overall sales & marketing performance measurement framework (short-term vs long-term, online & offline channels,..) & associated KPIs with CAC40 CMO

Re-schuffle digital marketing strategy to meet sales requirements with main clients and partners stakeholders (agencies, Google, Facebook, Amazon, Adobe)

Gain fast understanding on high-level top marketing issues & unparalleled senior management exposure

Frequent interactions & challenges with agencies, tech partners ensure BCG's truly agnostic point of view + update on market / product trends

You will manage or contribute to ambitious projects for major actors across industries and geographies. The majority of your time will be spent leading and developing BCG project teams, solving key sales related issues for our clients.

Collaborating on a daily basis with BCG partners and teams, you will be in contact with clients on executive level, and will combine deep expertise with superior strategic thinking and help our clients to develop tailored state of the art Personalization & Digital Marketing approaches. You will also dedicate time to further develop our topic knowledge, contribute to business development initiatives and keep reinforcing your expertise on several dimensions, including:

E-commerce & marketplaces: Delivering high performances on line with the appropriate strategy, analytics, user experience actions, digital investments & technologies

Demand Sensing: Generating sales opportunities proactively by leveraging predictive analytics (e.g., IoT)

eEnabled Sales Force: Equipping sales force with the right digital tools to enhance their performance

Data-driven Inside Sales: Maximizing the effectiveness of the omnichannel strategy based on data and system integration

Customer Journey Management: design of value driven customer journeys, focusing on the sales strategy on a customer-centric sales approach

What You'll Bring (Experience & Qualifications)

We're looking for exceptional talent from consulting or industry to join us. You would typically have:

5 to 10 years of experience in E-commerce and/or End to End Customer Journey related activities (e.g. e commerce and UX performance management, data-driven sales, customer success management), past consulting experience is a plus

Superior problem-solving skills and ability to work well under pressure in a demanding environment

A proven project and people leader with exceptional drive and commitment striving for excellence

Highly self-driven, well-structured yet flexible, able to think strategically / end-to-end

Willingness to travel internationally and to work remotely on client sites

Analytical and structured with excellent problem solving skills (hypothesis-driven approach etc.)

Solid business acumen and commercial capabilities

Excellent communication and persuasion skills

Excellent verbal and written communication skills in English and French

Strong academics from a top-tier institution

Our Expert consultants within DigitalBCG are an integral part of BCG's core consulting team; you will work side-by-side with all practice areas to create value & competitive advantage for our clients. Your team will include senior BCG leadership, teams of BCG Consultants, and both junior and senior client leaders working collaboratively to drive the transformation, and shared services/control functions. You will roll up your sleeves with clients to work through both macro and day-to-day problem solving in an agile fashion and often times, you will also work side-by-side with agile coaches in an apprenticeship model to help our clients develop their internal agile coaching workforce.

WHERE YOU'LL BE BASED: Paris

Date Posted:

22-Feb-2021

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E-Verify Employer. Click here for more information on E-Verify.

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