Senior Analyst, Marketing Analytics Job

Additional Locations: (n/a); US-CT-Danbury/Bridgeport; US-CT-Hartford; US-CT-New Haven; US-CT-Southeast/New London; US-CT-Stamford; US-MA-Boston; US-MA-Burlington; US-MA-Cambridge; US-MA-Lexington; US-MA-Lowell; US-MA-Marlborough; US-MA-Natick; US-MA-Quincy; US-MA-Western/Springfield; US-MA-Worcester; US-MN-Arden Hills; US-MN-Mankato/Rochester; US-MN-Maple Grove; US-MN-Minneapolis; US-MN-Minnetonka

Purpose and Passion Comprehensive Benefits Life-Work Integration Community Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we're solving some of the most important healthcare industry challenges. Together, we're one global team committed to making a difference in people's lives around the world. This is a place where you can find a career with meaningful purposeimproving lives through your life's work.

Senior Analyst, Marketing Analytics

This role has the option to sit fully remote

About the role:

The Senior Analyst on the Enterprise Marketing Analytics team helps Boston Scientific (BSC) marketing leaders make informed campaign investment decisions. You will generate and promote actionable insights using a wide variety of available data and communicate your findings to foster understanding and action. Your deep understanding of aligning marketing objectives with established measurement methodologies, tactic-level marketing execution, rigorous analysis, data visualization, and the technology ecosystem required to support these activities will ensure the team succeeds.

Your responsibilities include:

• Develop and own relationships with internal stakeholders to fully understand their marketing programs.
• Proactively consult with digital marketing managers and other stakeholders on industry trends and key functional areas such as analytical tools and marketing measurement.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, CRM, Non-digital, and Commerce)
• Deliver reporting and accompanying insights to your stakeholders meeting their stated and unstated needs.
• Perform ad-hoc analysis and proactively bring solutions and recommendations to key stakeholders based on your analysis.
• Presenting analysis and recommendations to senior level management.
• Work with internal teams to identify and develop the key data needed by your stakeholders.
• Identify & implement best-in-class measurement practices across a full range of digital marketing techniques, including desktop and mobile websites, email marketing, search marketing, social media, and mobile marketing.
• Develop analytics tagging requirements for assigned campaigns.
• Triage and respond to requests related to any and all data issues.
• Search out solutions and fix reporting and tagging issues that prevent accurate reporting.

What we're looking for:

Basic Qualifications

• Bachelor’s degree and 5+ years of digital marketing experience with 2+ years in an analytics-focused role
• Proven analytical skills, with strong attention to detail.
• Experienced with digital data technologies (Google Analytics, Google Tag Manager, Google Marketing Platforms, etc.)
• Proven prior experience developing relationships, working with and presenting to senior-level staff
• Demonstrated collaborative skills.
• Outstanding verbal and written communication skills.
• Proven ability to balance competing priorities effectively and manage multiple priorities with limited management oversight.

Preferred Qualifications

• Experience with Salesforce (Marketing Cloud and Sales Cloud)
• Experience with Tableau, Data Studio
• Understanding of advanced marketing analytics techniques to solve business problems, such as lead scoring, attribution modeling, and media mix models.
• Experience with establishing data conversations between Marketing and Sales functions

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you're looking to truly make a difference to people both around the world and around the corner, there's no better place to make it happen.

Boston Scientific is an Equal Opportunity Employer Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran

Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Requisition ID:469730