Senior Manager, Business Development - Partnerships Marketing

Center 1 (19052), United States of America, McLean, VirginiaSenior Manager, Business Development - Partnerships Marketing

This is an exciting time for Capital One Card Partnerships, as we are looking to expand our business aggressively in the co-brand and private label credit card segment, not only through organic growth in existing programs, but also through the addition of new partners to our portfolio. This role is on the Partnerships Marketing team that works with cross-functional teams to develop marketing and pitch materials to help win new business by telling the Capital One story, outlining recommendations for value proposition development, and detailing our approach to customer lifecycle marketing, from acquisition to  loyalty.

Responsibilities: 

• Represent the marketing team on collaborative cross-functional business development teams along with BD, analysts, creative, design, operations, legal, and tech representatives, among others.

• Develop storytelling approach and product recommendation, value proposition, and customer lifecycle marketing strategy.

• Leverage customer insights, competitor insights, analytics and creative thinking to inform pitch. 

• Create and deliver pitch materials for prospective partners, including RFI/RFP responses, executive presentations, marketing overviews and other materials as requested. 

• Work across the enterprise to identify and leverage Capital One-owned assets and unique opportunities to aid in winning new business.

• Champion partner brands, ensuring that all recommendations are in line with their respective brand personas, voice and style guides. 

• Provide input during the contracting process and develop review materials to gain executive approval of programs agreements for newly-won business. 

• Effectively transition newly-won business from the business development team to account management team. 

• Manage a repository of marketing and pitch materials to strengthen the quality and improve the speed at which we respond to RFIs/RFPs.

• Assist the team leader with annual planning, workload management and coaching existing and onboarding new team members. 

The Ideal Candidate:

• Thrives on collaboration and the opportunity to build in white space.

• Is an excellent communicator / storyteller (written and verbal) who can influence decision makers with formal presentations, and informal networking.

• Is a skilled relationship-builder who can create solid, high-leverage internal networks and client relationships.

• Has experience responding to RFIs/RFPs and developing written proposals and creative presentations for executive audiences.

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.

• Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights.

• Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the changing marketplace.

• Can actively grow the abilities and skill of the team members through formal training programs and coaching.

Basic Qualifications:

• Bachelor’s degree or Military experience.

• At least 7 years of experience in business development, agency, consumer marketing or customer experience management.

• At least 5 years of experience in multi-channel campaign development, including research, planning, execution and performance analysis.

• At least 5 years of experience developing digital marketing campaigns for email, display and social media channels.

• At least 4 years of leadership experience in building teams, leading and developing direct or indirect reports.

Preferred Qualifications: 

• Master’s degree in Marketing, Communications or Business.

• At least 4 years of experience in creating new events or access programs that drive customer loyalty.

• At least 4 years of experience in creating and delivering presentations to influence senior audiences.

• At least 3 years of experience in client relationship management.

• At least 2 years of work experience in financial services.

• At least 2 years of experience in retail marketing.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).