Associate Brand Manager - Schrader, Double Diamond, Mount Veeder, and To Kalon Vineyard Company

Constellation Brands



Napa, CA


Position summary

Job Description

Position Summary

Reporting to and together with the Brand Manager, the Associate Brand & DTC Manager has a General Management approach and broad range of responsibilities that will assist in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies and plans across Price, Promotion, Packaging & Product. These include brand plan development and execution, business budgeting and financial administrative support, cross-functional team leadership, innovation strategy and supporting project management and retail/on premise point-of-sale development and execution. Additionally, the Associate Brand Manager work to deliver significant profitable growth across DTC channels by partnering across the organization to develop provocative and profitable DTC offerings and effective cross channel marketing programs to promote them. This person will have excellent communication skills and ability to manage relationships with various stakeholders throughout the organization.  This person will be highly motivated to create a compelling Member experience that also meets the Brands financial objectives.  This person should feel at home working on site, interfacing with Members, Wine Educators, and other business partners, balancing interpersonal interaction, creative ideation, and operational execution.  This person will be Consumer and Member obsessed and be passionate about delivering the best experience possible for our members. This role will be supported by a Client Concierge as a Direct Report.

Role & Responsibilities:

  • Develops and executes strategic business plans to drive sales and profits of the Wine Club, Direct (email) and Digital channels.

  • Retains and increases lifetime value of existing club members through engagement, consistent follow-up, and outstanding customer service.

  • Works with Hospitality, Brand Marketing, and DTC Creative teams to create Member specific e-mails, Member events, marketing materials, and exclusive packages that drive revenue, acquisition, and retention.

  • Uses data insights, experience, and feedback to develop strategic Club offerings that drive increased Membership. 

  • Manages Concierge team to deliver exceptional customer service to retain customers, drive additional sales, and loyalty.

  • Manages execution of Wine Club shipments and other recurring shipments.

  • Provides forecast for future Wine Club shipments.

  • Owns shipment orders, billing, and information collection from Members. 

  • Works with Concierge, Customer service team, and Compliance team to address any compliance issues for shipments.

  • Works with E-commerce and Web team to ensure Club offering is updated and communicated effectively.

  • Continuously strategizes and develop best in class Club Member benefits and offerings.

  • Supports development and implementation of the annual brand strategy and marketing plan to create consumer demand based on strong business analytics.

  • Assists in the development and implementation of short- and long-term marketing objectives and strategies.  Participates in the development and leads the execution of brand plans and tactics to deliver against agreed upon brand and business goals. 

  • Assists in the development of consumer target and positioning of brand and in the development of the brand architecture, in partnership with the Brand Manager and Consumer Insights.  

  • Supports development and execution of insights based strategic innovation plans to position the business for both short and long-term success, including project management of key innovation initiatives from ideation to successful launch.

  • Assists in the creative development process and execution of all creative assets for use across channels.  

  • Assists Brand Manager in working with international teams to insure consistency of brand strategy and execution globally.

  • Leads day-to-day brand budget management, PO creation and invoice processes.  Ensures that dollars are allocated and spent in an efficient and effective manner within budgetary parameters. 

  • Assists Brand Manager in working with the Retail & Field Marketing teams to develop all national and local consumer promotion programming at retail in both on and off premise channels.

  • Assists Brand Manager and the Lifestyle & Experiential Marketing team in the identification and development of all event marketing programming, including all national sponsorship events, charitable donations, trade related functions, etc.

  • Participates in market visits and assists in Business Unit planning and review meetings, providing actionable insights and brand/portfolio innovation and programming ideas based on key learnings.

Minimum Qualifications

  • Strong analytical skills with a demonstrated aptitude to utilize trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights.

  • Strong financial acumen and P&L understanding.

  • Strong writing, presentation, and verbal communication skills; demonstrates ability to communicate and sell the strategies and plans at all levels of the organization.

  • Experience managing complex project list, priorities and budgets and track record of project management with a focus on driving for results.

  • Ability to influence & persuade to gain alignment from others

  • Excellent organizational skills, ability to prioritize, and strong project management skills.

  • Proficient PC skills (Windows, Word, Excel, PowerPoint)

  • Experience working in a CRM database

Preferred Qualifications

  • 1-2 years of brand management/brand marketing experience, preferably in the CPG or Beverage Alcohol industries.

  • Bachelor’s Degree in related field; or relevant experience working with luxury brands

  • Strong Wine Knowledge, CMS or WSET certifications

  • Passion for the wine & spirits industry, and luxury branding.

Physical Requirements/Other

  • Able to lift 40lbs on a regular basis

  • Work in a normal office environment. Sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability to work weekends and evenings on occasion as required.

  • Must have valid https://U.S. passport.


Napa, California

Additional Locations

San Francisco, California

Job Type

Full time

Job Area


The salary range for this role is:

$93,https://400.00 - $163,https://400.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Why you should apply for a job to Constellation Brands:

  • 4.3/5 in overall job satisfaction

  • Ratings are based on anonymous reviews by Fairygodboss members.
  • FlexAbility program. Employees can choose to work from home or hybrid for many of our roles.

  • Parental Leave program. We offer 8 weeks fully paid parental leave plus 8 weeks fully paid maternity disability for new mothers

  • Fertility/Infertility coverage within our medical coverage