Digital Marketing Specialist

We are seeking a creative, forward-thinking, and organized junior-level social media specialist to join our growing team.    

The primary purpose of this position is to:      

• Assist in developing and implementing Sirius’ Digital Marketing strategy and processes
• Execute the social media plan, 
• Track and optimize social activities and tactics, 
• Collaborate with the digital team and enhance social media efforts,   
• Support business and marketing objectives, grow website traffic via social interaction, and 
• Analyze  client intelligence for marketing/sales to leverage.

Primary Duties & Responsibilities

• Assist in the design, optimization, and growth of our social media presence
• Optimize company pages within each platform to increase the visibility of company’s social content
• Plan social campaigns in collaboration with digital, marcomm and demand gen teams
• Monitor social channels, respond to social engagement, track trending topics and hashtags, copywrite Sirius branded social posts and create a regular social cadence for Sirius-related trending technology topics
• Assist in creating and executing social ad strategy 
• Work with copywriters and designers to ensure content is captivating and engaging
• Moderate and advocate for user-generated content, and align it with social strategy
• Enable growth of each social media platforms in followers, amount of engagement, and conversions
• Manage social editorial calendar
• Measure and report performance of social media campaigns, and assess against goals (ROI and KPIs)
• Track and analyze reports to gain insight on traffic, demographics, and effectiveness; utilize this information to improve future outcomes
• Own and manage the process for podcast recording, editing and publishing
• Provide education to sales and technical teams on social selling and blogging
• Assist in managing the employee advocacy social program
• Assist website specialist with periodic webpage creation/updates via CMS

Basic Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Marketing or a related field
• At least one (1) year of marketing experience, including social media experience 

Other Position Requirements

• Knowledge of SEO, keyword research and Google Analytics
• Social media reporting capabilities and ability to connect social media KPIs with overall marketing and business objectives
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
• Demonstrated project management, organizational and follow-up skills with the ability to handle multiple projects simultaneously 

Preferred Qualifications

• Experience with social media management software, familiarity with Oktopost 
• Experience activating paid social media campaigns (particularly across LinkedIn and Facebook)
• Demonstrated presentation and communication skills
• Editorial copywriting experience
• Demonstrated skills in Adobe Photoshop

Data Privacy and System Security 

• All Sirius employees are responsible to safeguard the information and information systems that they use or handle in the execution of their duties. Employees are obligated to know and perform their duties in accordance with Sirius policies, standards, and procedures related to security and report security violations to the appropriate Sirius authority.
• Participate at hire and annually in the Information Security Awareness training as well as other required training identified by the Human Resources department. Other data privacy and data security related regulatory training may be required based on your role or assignment.

The above primary duties, responsibilities, and position requirements are not all inclusive.

Sirius is an equal opportunity employer that values diversity. As a government contractor, Sirius takes affirmative action to employ and advance in employment qualified women, minorities, individuals with disabilities, and protected veterans; maintains a drug-free workplace; and participates in E-Verify. 

COVID-19 Update:
CDW is committed to maintaining a workplace that is free of known hazards and to ensuring the safety, health, and well-being of coworkers and candidates for employment and their families, as well as the community.

CDW requires all coworkers be fully vaccinated against COVID-19, with the only exceptions being a documented, legally required medical or religious accommodation.  Prior to starting with CDW, successful candidates will be required to: (i) be fully vaccinated against COVID-19 and provide CDW with proof of full vaccination; or (ii) apply for and receive a medical or religious-based accommodation to be exempt from the mandatory vaccination policy.