Director, Consumer and Shopper Insights and Portfolio Management, Stills

diverse data sources (e.g., consumer panels, retail data, social listening, campaign tracking, brand equity tracking) into cohesive, actionable insights.

• Partner with category and commercial teams to shape Annual Business Plans (ABP) and long-term strategic road maps.

• Monitor market dynamics and consumer trends to proactively identify whitespace and growth opportunities.

2. Deep Consumer Understanding to Power Brand Strategy

• Design and lead research programs to uncover deep consumer motivations, tensions, and unmet needs to drive the growth.

• Translate insights into compelling brand narratives that guide positioning, communication, and creative development.

• Identify occasion-based marketing opportunities and help brands connect with consumers in meaningful, culturally relevant ways.

• Collaborate with creative and media teams to optimize messaging and campaign effectiveness, continuously to generate learnings.

3. Innovation & Product Development Insights

• Drive the consumer insight agenda across the full innovation funnel-from early-stage exploration to in-market validation.

• Apply a wide range of research methodologies (e.g., U&A, concept testing, pack testing, sensory testing, in-home usage tests) to guide product development.

• Partner with R&D, marketing, and commercial teams to optimize the 6Ps (Product, Pack, Price, Place, Promotion, Proposition) for new launches.

• Ensure consumer-centricity is embedded in every stage of the innovation process to maximize launch success.

4. Digital Transformation & AI-Driven Insight Activation

• Champion the use of advanced AI tools to modernize research workflows, e.g: digital POSM testing to evaluate shopper impact and optimize in-store execution.

• AI-powered packaging testing / creative assets effectiveness and consumer appeal.

• Foresight and future-back insight exploration using predictive analytics and scenario modeling.

• Localization and implementation of global insight tools, ensuring relevance and effectiveness in the GCM OU.

• Drive the digitization of the insights function, enhancing agility, speed-to-insight, and data democratization across teams.

5. Cross-functional Collaboration & Organizational Influence

• Act as a strategic partner to cross-functional teams, including global insights, marketing, R&D, and commercial functions.

• Influence senior stakeholders with insight-driven recommendations and thought leadership.

• Build a culture of consumer obsession and insight-led decision-making across the organization.

6. Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics

Requirements & Qualifications

Experience

• 12+ years of experience including Consumer Insights, Market Research, Strategic Analysis, preference for additional Marketing / Business Strategy

Profile

• Always obsess for and stay connected on the new ways of driving insight

• Be a key partner to enable better business decision making found deep insight.

• Collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network

• Be a visible and proactive contributor.

• Be a fact-based voice, gaining a seat at the table in business process and decision making.

Work Focus

• Able to work on frameworks and research models for diverse marketing and consumer insights problems.

• Required to tackle structured and unstructured problems coordinating all phases of analysis from formulation to conclusions / recommendations.

• Ability to orchestrate multiple stakeholders, delivering the highest priority in a holistic approach.

• Ability to analyze complex issues and bring together multiple solutions across functions to define the strategic opportunities for the business.

Communication Focus

• Good to be a clear and inspiring communicator. Must be able to translate insights into compelling business implications and call to action/ recommendation to the business.

• Good in multipoint / multilevel communication. Comfortable interaction with Marketing and Category leads, and IMX, Front Line teams, commercial team.

• Comfortable in high pressure and uncertain environments including contract negotiation, strategy and business review discussions. Communication style: Calm / collected under pressure. Fact based argumentation.

• The role communicates internally across OU Mkt (category team, IMX, Frontline), the global insights community (Global category team + platform service), and OU HR.

What We Can Do for You

• Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.

• Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.

• International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.

Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model

Location(s):
China

City/Cities:
Shanghai

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
April 23, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.