Director, Customer Marketing - Small Store

h customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment

• Collaborate with IMX and a group of creative marketers to enable irresistible customer marketing, as well as, working with IMX connections to drive compelling media/digital marketing

• Focus on long term (3-5 year) market and customer marketing platforms

Qualifications & Requirements

• Bachelor's degree required; MBA or other graduate degree preferred

• 5 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred

• Experience leading and being a part of cross-functional teams

• Customer Marketing Experience

• Shopper Insights, Multi-Cultural Marketing, Annual Planning, Sustainability

• Selling experience and collaborating for value

• Significant customer marketing and business analytics

• Financial Management Experience

• Significant Creative Experience inclusive of working with or for creative shopper agencies

• Digital & Social Knowledge & Experience inclusive of customer media platforms

Work Focus

• Inspire customer to engage in compelling and irresistible customer marketing platforms

• Senior level Customer Management Skills

• Experience building, monitoring and implementing sales and marketing plans across customer

• Advanced Strategic and Creative Thinking

• Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results

• Previous Customer/Shopper/Region/Channel Management experience

• Demonstrated personal influencing ability

Communication Focus

• This role will predominantly communicate with the customer leadership and bottler

• Predominant role is to collaborate with the Category Leads, Customer Leadership, Connections and IMX and then inspire our customers and system (i.e. OU's, Bottlers and Customers) with our category platforms

• Predominantly shared interests but there is work to do to align with bottlers and customer teams to win with key category initiatives

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we're always innovating.
• Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

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Skills:
**Leadership; Results-Oriented; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.