Director, Powerade/ Hydration, Brazil

ies, brand roles, and activation choices.

• Own category growth, profit, and share outcomes, influencing investment and prioritization decisions across brands and initiatives.

• Champion consumer and shopperled strategy, translating insights into scalable category actions.

• Partner closely with Brand, Commercial, RGM, Finance, Media, Franchise, and Bottler leaders to deliver omnichannel execution.

• Provide thought leadership through synthesis of consumer, shopper, customer, and commercial insights.

• Guide integrated marketing strategies across the full marketing mix, ensuring clarity, consistency, and ROI.

• Steward category governance, ways of working, and decision rights across markets.

• Lead and develop a highperforming team, building strong category and marketing capability.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA strongly preferred.

• 10-12+ years of experience in brand, category, or integrated marketing leadership roles within FMCG / CPG.

• Proven experience leading category or brand strategy across multiple markets.

• Strong commercial, analytical, and storytelling capabilities.

• Demonstrated ability to influence senior stakeholders in complex, matrixed organizations.

• Track record of developing talent and leading teams.

What We'll Do for You

• Enterprise Impact: Lead category growth across multiple frontline markets.

• Iconic Brands: Shape the future of globally loved brands.

• Leadership Growth: Strengthen enterprise leadership and category mastery.

• PurposeDriven Work: Drive growth that refreshes the world and creates shared value.

Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management

Location(s):
Brazil

City/Cities:
Sao Paulo

Travel Required:
26% - 50%

Relocation Provided:
No

Job Posting End Date:
April 14, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.