Director, SMDD Channel - Strategy

to lead revenue enhancing concept development with customers and to fully leverage national marketing initiatives with customers.

• Works to develop long-term customer relationships and has full ownership of senior level contact relationships to resolve and influence complex customer situations (franchisees & bottlers)

• Deliver 'What' (Consumer and Industry Insights that put things into context), 'So What' (what it means to the customer brand & category) & 'Now What' (recommendations in how to apply to customers business).

• Construct & Deliver annual marketing calendar that shape and contribute to customer's long-term planning process. As well as conducting customer marketing stewardship reviews with the customer.

• Provide customer business and opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration.

• Seek out and leverage internal tools and resources to support customer strategies (e.g. via channel, asset and brand).

• Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.).

• Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer and shopper insights and linking to brand strategy.

• Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas.

• Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.

• Work with sales teams to jointly present major initiatives to customers.

Qualification & Requirements

• Minimum Required: Bachelor's degree in Marketing/Business or equivalent education. MBA preferred.

• 5+ years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.

• Customer Relationship Management (CRM) experience

• Advanced Strategic Thinking & Application

• Robust Forecasting and Planning (Immediate & Long Term)

• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results

• Previous Customer/Channel Management experience

• Demonstrated personal leadership skills and influencing ability

• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships

• Effective oral and written communication skills with the ability to create persuasive selling stories.

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Location(s):
Japan

City/Cities:
Tokyo

Travel Required:
00% - 25%

Relocation Provided:
Yes

Job Posting End Date:
April 18, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.