Manager, Brand Management, Minute Maid

s.

• Build a stronger NETWORKING organization to deliver high quality plans.

• Partners with GC&M teams, other OUs and external stakeholders (e.g. customers, bottlers, suppliers) to develop fit for purpose consumer experiences, innovations and programs in the most effective and efficient way

• With a true global enterprise mindset, identify best practices from other OUs and translate marketing collateral as per local needs.

• Lead or implement and localize potential global charter

• Provides creative leads and IMX teams with leadership, clear direction/prioritization, effective resource allocation to achieve the business goals. Ensure consistent brand voice across marketing platforms

• Ensure outstanding in market execution of plans across OU, in partnership with Front-Line & C&CL

Education Requirements:

• Degree qualified. Preferable Business/Commerce with Marketing Major

• General marketing and sales experience working on big and/or global brands

• Proven track record of leading complex projects with multiple stakeholders

• Relevant experience in consumer marketing, experience to include consumer opportunity identification, innovation and communication development

• Attributes: Consumer empathy, strategic visioning, strong interpersonal skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, open minded and curious.

• Fluent verbal and written English and Chinese

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Skills:
**Leadership; Media Planning; Creative Process; Marketing; Analytical Thinking; Consumer Segmentation; Competitive Assessments; Digital Media Strategy; Quantitative Research; SWOT Analysis; Nielsen Data; Group Problem Solving; Brand Positioning; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management