Manager, IMX - Consumer & Shopper Connection Planning, Sparkling Flavors

always-on youth recruitment campaigns, including:**

• Lead always-on campus recruitment for Sprite and Fanta, partner with Tmall Campus, act as the expert of digital and social trends and translate these trends, business objectives, and brand strategies into always-on campus activation and channel optimization.

• Lead Sprite super rural from E2E, partner with cross function team of Brand, Commercial & Customer teams, franchise bottler to deliver integrated journey to close the loop from digital impressions, social conversations, transactions and advocacy.

• Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.

• This profile requires a healthy balance of innovative thinking and business pragmatism.

• Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics

Requirements & Qualifications

Experience

• At least 4 years Marketing, media, and leadership experience

• Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands

• Preference for individuals with experience in working in consumer and shopper/commercial plans

• Experience working in cross-functional teams

• Communicating, influence and negotiate across multiple stakeholders

• Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

Work Focus

• Ability to lead integrated brand experience and multiple touch points that are effective and efficient

• Understanding of the evolved media landscape and e-commerce

• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)

• Ability to work in Agile cross-functional teams

What We Can Do for You

• Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.

• Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.

• International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.

Artificial Intelligence (AI), Brand Strategy, Consumer Insights Research, Creative Development, Cross-Functional Collaboration, Data Literacy, Digital Marketing, Integrated Marketing Campaigns, Media Planning, Stakeholder Management

Location(s):
China

City/Cities:
Shanghai

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
May 17, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.