Senior Director, IMX - Media & Retail Media Operations

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Operating at the intersection of Marketing and Customer & Commercial, this role partners with senior leadership and external agency executives to shape media strategy, strengthen retail media capability, and elevate measurement rigor. In parallel, the role builds and leads a high-performing media organization equipped to deliver operational excellence and future-ready capability in an increasingly complex media landscape.

What you'll do for us

Enterprise Media & Retail Media Leadership

• Lead the end-to-end media and retail media operations agenda across the system, overseeing a significant annual media investment budget and ensuring disciplined allocation aligned to strategic priorities

• Set the long-term operating model for media execution, governance, and performance management across markets

• Ensure investment effectiveness, efficiency, and transparency at scale

Strategic Direction & Thought Leadership

• Shape the strategic roadmap for media and retail media operations, anticipating shifts in consumer behavior, retail ecosystems, and platform evolution

• Provide strategic guidance to senior Marketing and Commercial leaders on media investment choices, trade-offs, and long-term capability development

• Translate business ambition into clear media priorities and operational frameworks

Senior Stakeholder Engagement

• Serve as a trusted advisor to the most senior stakeholders across Marketing, Commercial, Digital, and Franchise leadership

• Engage directly with global agency leadership, retail media partners, and key external stakeholders to influence strategy, governance, and performance expectations

• Represent media and retail media operations in executive forums, driving alignment and decision-making at the highest levels

Retail Media Integration & Commercial Partnership

• Lead integration of retail media capabilities into customer and channel strategies, in close partnership with Customer & Commercial Leadership

• Establish frameworks for planning, activation, and measurement across retail media networks

• Ensure retail media investments drive both brand growth and commercial outcomes

Team Leadership & Capability Building

• Lead, develop, and nurture a high-performing team of media and operations professionals

• Build strong succession pipelines and invest in capability development to future-proof the organization

• Foster a culture of accountability, learning, and continuous improvement

• Provide coaching and strategic guidance that elevates team performance and enterprise impact

Performance Stewardship & Continuous Improvement

• Oversee media performance governance, including KPIs, ROI measurement, and learning agendas

• Drive disciplined performance reviews and optimization cycles across markets and partners

• Embed test-and-learn approaches to continuously enhance impact and efficiency

Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics

Qualifications & Requirements

Education

• Bachelor's degree required, Advanced degree preferred

Experience

• 15+ years of progressive experience in media, digital marketing, or marketing operations roles

• 7-10+ years of leadership experience, including leading senior teams or cross-market functions

• Proven track record managing large-scale, multi-market media ecosystems, including paid media and retail media networks

• Significant experience working with global media agencies and managing complex agency operating models

• Demonstrated experience operating in global, matrixed organizations; CPG or food & beverage experience strongly preferred

• Experience managing substantial media investment budgets and driving measurable ROI at scale

Functional & Technical Expertise

• Deep understanding of paid media execution, media operations, and agency models

• Strong knowledge of retail media planning, activation, and measurement

• Experience with media governance, performance management, and ROI measurement

• Ability to balance strategic ambition with operational discipline

Leadership & Ways of Working

• Enterprise-level leadership presence and credibility

• Strong influencing skills across Marketing, Commercial, and external partners

• Strategic thinker with a strong execution and operational mindset

• Clear, confident communicator comfortable engaging senior executives

What We Can Do For You:

• Exposure to World Class Leaders: Availability to global leaders that will expand your network and exposure you to emerging technologies and techniques.

• Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate and innovate.

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.

Location(s):
China

City/Cities:
Shanghai

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
May 17, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.