Senior Manager - Damla Brand & Stills Innovation, Türkiye

Insights, PAC, Franchise, and bottling partners to ensure brand growth, innovation excellence, and strong in-market activation.

Key Responsibilities

Damla Brand Leadership & Growth

• Lead the Damla brand strategy and execution in Trkiye, ensuring alignment with category growth priorities and long-term brand equity objectives.

• Develop and execute national, regional, channel, and customer-specific programs to strengthen brand relevance, penetration, and consumer engagement. O

• wn local consumer insights and market understanding to continuously refine brand strategy, communication, and activation.

• Lead cross-functional project teams to deliver brand programs, campaigns, and innovation launches.

• Oversee execution of market-facing initiatives including promotions, POS activations, experiential programs, and customer/channel-specific plans.

• Manage DME (Direct Marketing Expenditure) and ensure strong financial discipline across owned projects.

• Partner with agencies, bottlers, and internal stakeholders to ensure high-quality delivery of approved marketing materials and campaigns.

Stills Innovation Leadership

• Lead the end-to-end innovation agenda for the Stills category in Trkiye, including concept generation, development, validation, and commercialization.

• Collaborate closely with the Innovation Hub, Marketing, R&D, Commercial, and Supply Chain teams to build a robust, future-ready innovation pipeline. Translate consumer insights, cultural trends, and demand spaces into differentiated product, packaging, and experience solutions across still categories.

• Act as the primary market interface for Stills innovation, ensuring strong alignment between local needs and global innovation capabilities.

• Ensure innovation opportunities are relevant, feasible, scalable, and commercially impactful.

• Partner with bottlers and franchise teams to ensure high-quality execution, localization, and launch excellence.

• Ensure innovations meet consumer needs while delivering against quality, regulatory, cost, supply chain, and operational requirements.

• Support launch plans with clear commercialization frameworks, including activation, communication, and market readiness.

• Track innovation performance and translate learnings into future pipeline improvements.

Cross Functional & Network Leadership

• Lead a broad cross-functional network across Marketing, Insights, IMX, Commercial, RGM, Technical, Supply Chain, Legal, Finance, and bottling partners.

• Serve as the primary point of connection between Trkiye teams and Innovation Hub stakeholders.

• Build and activate internal and external innovation ecosystems, including suppliers, agencies, and development partners.

• Inspire collaboration, accountability, and shared ownership across functions and partners.

• Lead and coach team members while creating a culture of curiosity, experimentation, and execution excellence.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, Engineering, or a related field.

• 7+ years of experience in brand management, innovation, marketing, or category management within FMCG or beverages.

• Strong understanding of consumer behavior, brand building, and innovation strategy.

• Proven ability to lead cross-functional projects from concept to execution. Strong commercial acumen and experience working across R&D, Supply Chain, agencies, and bottling partners.

• Analytical, project-oriented, and comfortable operating in a fast-paced, matrix environment.

Ways of Working & Leadership Behaviors

• Operates with strong ownership and accountability for outcomes.

• Demonstrates curiosity, consumer obsession, and growth mindset.

• Builds strong relationships and alignment across a networked organization. Balances strategic thinking with hands-on execution.

• Inspires teams and partners through storytelling, collaboration, and clarity. Drives disciplined execution while remaining agile and adaptable.

Location(s):
Trkiye

City/Cities:
Istanbul

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
May 18, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.