Senior Manager, On Premise - E&D channel

evelopment cross system integration**

• Build E&D Channel role for 5 key categories

• Lead E&D channel basket incidence driving with shopper marketing resource integration

• Lead E&D sub channel PICOS development and shopper toolkits development

• Lead E&D incidence drive like O2O and Combo development

• Co work with RGM and RTM to develop segmented OBPPC strategies and future RTM strategies for E&D

• Enable E&D chain customer development and conversion

Always On PACE Strategy and Execution:

• Build and implement on-premise channel PACE strategies to drive market growth.

• Study hot spot effectiveness and develop activation and POSM tools to enhance market presence and consumer engagement.

• Co-work with Shopper X to build Occasion based communication development

Co-work with Marketing team to develop E&D channel IWP Execution plan

• Develop channel plans to support Category IWP execution in the market and drive transactions.

• Develop channel tools kit for IWP execution in hot spot

• Lead the marketing ATL resource like KOL to connect with customer development and incidence drive

• Ensure effective end-to-end execution of PicOS in collaboration with BG and Franchise teams.

Lead Meal O2O platform management and system capability building

• Lead System JBP with Meituan/ElM for Meal O2O annual contract

• Lead System meal O2O and Online Combo by window activation plan and resource allocation

• Lead system O2O and Online Combo capability building and tools development

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field
• Minimum of 5 years of experience in commercial management within the Consumer Packaged Goods (CPG) industry and prefer to Beer Industry experience
• Proven expertise in channel development experience in E&D channel
• Strong understanding of shopper insights, channel strategies, and VTM processes.
• Experience in mean O2O capability or Vending development
• Demonstrated ability to synchronize ATL and BTL marketing resources.
• Excellent analytical, strategic planning, and project management skills.
• Ability to work collaboratively with cross-functional teams and stakeholders.
• Strong leadership and effective communication skills.