Digital Marketing Specialist- Advertising (United States - REMOTE) - copy

Reporting to the Senior Manager, Digital Marketing, the Digital Marketing Specialist is responsible for assisting with the execution of one or more of the following digital marketing programs targeted at prospect and customer audiences: email marketing, digital advertising and sponsorship, Cost-Per-Lead (CPL) programs, pipeline nurturing, and segment marketing.

In this role you will… 

• Execute the demand generation strategy for one or more of: CPL (Cost-Per-Lead), Advertising (Display, email Rentals, Sponsored Content), Social Advertising (LinkedIn & Facebook), Advertising Nurture
• Overseeing the production of Global marketing campaign components needed to fulfill paid advertising and nurture activities, including Ad Copy, Directory Listing Profiles, and Campaign Landing Pages.
• Assist with campaign tracking of all paid activities, including responsibility to UTM codes
• Have shared ownership with other digital teammates of the digital advertising calendar.
• Assist with projects to drive ongoing automating, optimization, outsourcing and otherwise, in order to reduce CPO (cost-per-opportunity) rates, enable greater scalability of the demand generation engine, and to improve effectiveness of the nurture program 
• Assist with development of A/B tests to continually optimize tactics and, over time, develop new strategies and approaches
• Support international, customer marketing, and events programs by building out separate nurture streams as needed to fulfill pipe objectives
• Manage vendor relationships, including: Vendor communications, Campaign Tracking and Reporting, and Vendor Sourcing

You’ve got what it takes if you have…

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, preferably within a SAAS or B2B industry
• Combined knowledge of online marketing and product marketing preferred.
• Experience with development and implementation of targeted marketing campaigns
• Experience working with content teams to develop campaigns creative
• Experience managing external contractors & vendors
• Ability to multi-task, prioritize, and adhere to deadlines while maintaining attention to detail and quality.
• Excellent communication and collaborative skills