tor of Product Marketing, you will play a crucial role in driving the success of our products in the market. You will be responsible for developing and executing strategic marketing plans to maximize product awareness, adoption, and revenue growth.
If you're ready to dive in and make a huge impact at Cornerstone, we want to hear from you.
In this role you will:
Market Research: Conduct thorough market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.
Product Positioning: Define and refine the product positioning and messaging to effectively communicate the value proposition to target audiences.
Go-to-Market Strategy: Develop and implement comprehensive go-to-market strategies for new product launches and product updates, including pricing, distribution, and promotion plans.
Content Creation: Create compelling marketing collateral, including product guides, presentations, videos, and other content, to support sales and marketing efforts.
Sales Enablement: Collaborate closely with the sales team to provide them with the tools, training, and resources needed to sell products effectively.
Customer Insights: Gather and analyze customer feedback and data to continually refine product features and messaging.
Competitive Analysis: Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
Cross-Functional Collaboration: Work closely with product development, sales, and marketing teams to align efforts and ensure a cohesive product strategy.
Performance Measurement: Establish and track key performance indicators (KPIs) to measure the success of marketing campaigns and product initiatives.
You've got what it takes if you have:
Bachelor's degree in marketing, business, or a related field (MBA is a plus).
Proven experience in product marketing, with a track record of successful product launches.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Creative thinker with the ability to develop innovative marketing strategies.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Team player who can collaborate effectively with cross-functional teams.
If you've got a background in learning, talent, or HCM software space, that's a huge plus!