with cross-functional teams to align web analytics efforts with broader business goals.
Provide reporting and insights on paid media efforts, including search, paid social, and display advertising.
Analyze marketing campaign performance, identifying opportunities for optimization and efficiency.
Collaborate with the business and paid media teams to understand key performance indicators (KPIs) and deliver actionable insights.
Build and maintain marketing analytics dashboards in Tableau, GA4, and Looker Studio.
Stay current on industry trends and best practices in web and marketing analytics.
You've got what it takes if you...
7+ years of experience in analytics, with a focus on web and marketing analytics.
Proven experience in building and interpreting reports using Tableau, Google Analytics 4, and Looker Studio.
Strong analytical mindset with the ability to translate data into actionable insights.
Excellent communication and presentation skills.
Collaborative team player with the ability to work across departments.
Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
Consideration for privacy and security obligations