Marketing Communications Directors #IN1275

nce and utilize Competitive Analysis to monitor ongoing market research to understand trends, potential and product applications in target markets. Partner across business units and teams in delivering marketing communications initiatives, ensuring alignment of work to key business objectives and defined success measures. Work to resolve conflicts where needed. Recruit, develop, manage, coach and mentor direct reports; fostering a collaborative and high-performing work environment. Build and strengthen relationships with stakeholders/leaders/suppliers utilizing marketing analytics tools including PowerBI. Maintain and enhance the company's brand identity, ensuring consistent messaging and positioning across marketing channels. Define pricing strategies using Price Segmentation and Price Elasticity of Demand Analysis for large global contracts. Supervise and influence the strategic involvement of virtual and in-person events across various markets and stakeholder groups, ensuring the target markets are reached in a creative and effective way that deepens connections to the Cummins brand. Ensure team delivers outstanding show representation and metrics for sales and business teams. Set targets for data-driven decisions and provide strategic insights and recommendations to optimize campaigns and achieve Key Performance Indicators (KPIs). Manage the marketing budget effectively, allocating resources to maximize ROI and achieve campaign objectives. Drive marketing effectiveness through a strong command of innovative marketing trends and practices that enhance customer experience and integrate Voice of the Customer into communication plans. Utilize Digital marketing and emerging marketing technologies to automate processes and provide data-driven insights. Utilize knowledge of Articulating Value Proposition to interpret internal and external customer needs based on relevant application, and distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.

Positions require a Master's degree in Communications or Marketing, or related field and 3 years of experience as a Marketing, Sales or Communications Manager, or related. Alternatively, the employer will accept a Bachelor's degree in Communications or Marketing, or related field and 6 years of experience as a Marketing, Sales or Communications Manager, or related. Experience to include: Develop marketing communication plans & initiatives; Create global marketing strategies; Develop product portfolio roadmap; Market Intelligence and Competitive Analysis; Channel development; Marketing analytics tools including PowerBI; Pricing strategies using Price Segmentation and Price Elasticity of Demand Analysis; Manage Key Performance Indicators (KPIs); Voice of the Customer; Articulating Value Proposition.

Start Date of Posting : 4/30/26

End Date of Posting: 5/15/26

Position: ON-SITE

*Annual USD Salary Minimum - Maximum $164,861 - $235,000

Job Communications

Organization Cummins Inc.

Role Category On-site with Flexibility

Job Type Exempt - Experienced

Min Salary $

Max Salary $

ReqID 2428801

Relocation Package Yes

100% On-Site Yes

Due to the operational nature and specific job duties of this role, work is required to be completed 100% in person/On-site.

Cummins and E-Verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. Visit http://EEOC.gov to know your rights on workplace discrimination.